Email Marketing – Avoid These 4 Common Mistakes
You’ve probably heard the saying, “The Money Is In The List”. Building an email mailing list and then recommending products to your subscribers is probably THE best way to make money online however if you get it wrong your results might not be as good as you expected.
All marketers make mistakes from time to time, the question is… are you making any of these 4 common email marketing mistakes? If so, avoid them! Let’s get straight to it.
1. Sending out unrelated offers to your subscribers interests
One of the best pieces of advice I can give to email marketers is to make sure that the offers you send out are of interest to your subscribers. It sounds obvious I know, but think carefully about what your subscribers originally signed up for.
If they had originally joined into your list from a squeeze page offering a report about marketing through Twitter, then you know that your subscribers have an interest in Twitter so should be keen to get another product on it or on other social media marketing products.
2. Not checking your emails before you send them
The number of emails I see which contain spelling mistakes, grammatical errors, incorrect formatting and broken links is amazing. While having some mistakes can be a way of endearing yourself to your subscribers, avoid having too much of it.
Always test your emails before you broadcast them to your entire list (this is easy to do with most autoresponder services.) Send a test email to multiple email accounts to check that it gets delivered to the inbox, it is displaying exactly how you expect it to, and that all links are working properly.
3. Not having a call to action
What do you want your readers to do once they have opened your email? This should be plainly obvious – tell them directly what you want them to do without any vagueness.
Some examples you can use are:
- A direct command like “Click on the link below”
- A “desire” type like “To get more, click this link”
- A “mysterious” type like “Want to find out more? Click here to discover…”
4. Infrequent emails
It’s no good not emailing your list for 2 months – it is important to keep in regular contact with your subscribers so that they remember who you are.
What’s the point of building a list if you are not going to build up a good solid relationship with them?
Either send content rich emails or “what’s going on” update type emails – whatever you do, make sure you’re still remembered by your prospects with regular emails.