Email List Marketing in 5 Simple Steps
If you online marketing success is your goal, then starting with a smart email list marketing strategy is the way to go. Starting is easy. Below are 5 simple steps to get up and running quickly.
1. Set up a landing page / squeeze page
Place an opt in form on your website or create a simple landing page for collecting names and emails. Most autoresponder services provide instructions on precisely how to do this. Your page does not have to be “fancy”. Tests have proven, simple is better.
2. Offer something attractive in return for visitor information
Present something of value, i.e. a complimentary service, tip or downloadable product. Making your offer uncommon or unique, will increase your opt in rate. An attractive offer tied to pre-written, personalized, scheduled messages is the essence of automated leverage.
3. Fast Access
Be quick to provide whatever it is your visitor opted in to receive. Don’t make people jump through hoops to obtain what was promised to them. The worst thing you can do is make them sorry for submitting their details.
Tip – Set your autoresponder system to deliver your offer immediately with an email containing download / access instructions.
4. Say “Hello”
Introduce yourself in a nice personalized “welcome” email. Indicate in short bullet points what they can expect from being subscriber to your particular email list. Sharing a little backstory about yourself and how you intend to be of service will go further than you know.
5. Share Helpful Content and Offers Regularly
Send relevant content on a consistent basis. Keep your information useful while sharing targeted offers. Make your content profitable by fusing it with promotions that are valuable and lasting.