Effective Real Estate Online Marketing Strategies
It is evident that the internet has become a powerful tool for home buyers and sellers. This is why real estate agents should be spending their marketing dollars on online marketing, and not on print media.
There are six main types of online marketing, some with a higher return on investment (ROI). The six different types of online marketing are: search engine marketing, banner ads, podcasting, online public relations, syndication, and video marketing.
What type of online marketing have the highest ROI? The types of online marketing with the highest ROIs are search engine marketing (SEM) and video marketing.
Search engine marketing has the highest ROI due to it’s efficiency of directing pre-qualified traffic to an agents website. Traffic is pre-qualified as soon as a potential home buyer or seller searches on a search engine using keywords that include the real estate location of interest. Once a potential home buyer or seller comes to the search results page on a search engine it is pre-qualified.
Once a user clicks on on a search engine ad from the search results and comes to an agents website, the chances of converting that user into a lead or point of contact are much higher.
Video marketing in the real estate marketing has become more popular and has evolved. The type of video marketing that should be done is a presentation of a listing or real estate services, not a virtual tour.
These are two types of online marketing every real estate agent should be taking advantage of.