Effective New Ways Of Marketing – Online Marketing
Advertising can be a daunting prospect for small companies. However, there are ways for even those on the smallest of budgets to compete with high profile marketing campaigns from larger, rival firms.
According to Overture, a provider of internet search services, over the last three years, more and more businesses have been turning to the internet to market their product or service online and to paid placement search in particular. A popular search engine is Google. You can get your business put on the firs page of Google with Google AdWords. Google AdWords is the most cost effective way to promote not only your website but also your company.
Your business doesn’t have to be left out or come into the 21st century too late. Don’t worry it’s not too late to launch your business online. A decent Web Design Company can make your own online store or maybe just a website about your business and how people can contact you. You can then advertise your website, to create awareness of your company and we will help you every step of the way & all of this is still affordable.
Although with other Web Design companies it may cost as much as £500 for a basic website. With a good and honest local Designer, it should only cost you around £150. But be careful with taking the second option because some designers are not with a Company for a reason. Local individual Designers can be very inexperienced and leave your site with many imperfections.
I would recommend a medium sized Design Company that can offer you a good price with matching quality, staying around this price mark of £300 is usually advised. At first this may seem like a big investment but as you see how many customers you can get through it and the publicity for your business you begin to appreciate online marketing.
Also when your website has been finished, it is recommended to ask your designer whether they have Search Engine Optimized (SEO) the website. What this does is it gets you a ranking on search engines such as Google, so when people type in a keyword relevant to your business, your website will appear in the search results. An alternative to SEO is Google AdWords where you can buy advertising space for the keyword instead. You can get a professional to handle your campaign for you but this is usually expensive.
I hope I have helped you in your mission to promote and advertise your small business.