Effective Marketing For Your Window Cleaning Business
If you own a window cleaning business then you better be marketing that business. Many window cleaners think if they do the best job cleaning windows then they’ll be successful with their business. This isn’t the case. How effectively you market your business is actually what will make or break a business.
Unfortunately not many window cleaners know very much about window cleaning marketing. Yet effective marketing for your window cleaning business is your ticket to success. There are many different ways you can market your business too.
When you market your window cleaning business you are ensuring that you always have enough customers. You won’t have to worry about any slowdowns. Having an effective marketing plan will keep a steady stream of customers rolling in all the time.
One of the major keys to window cleaning marketing is to have an effective elevator speech ready to go at anytime. An elevator speech is a very short speech that you’ll give to anyone who might be a potential customer. This includes anyone who asks you what you do for a living. It’s called an elevator speech because it should be short enough so that you could give it to someone in the time it would take to ride an elevator a few floors. Of course the speech also needs to be long enough to tell the person exactly what you can do for them. So, an elevator speech should be about 150 words and shouldn’t take any longer than about 20-30 seconds.
But the elevator speech should just be the start of your marketing. You need to get the word out about your business. You want as many people as possible to be exposed to your window cleaning business. So, you need a plan of attack. You need to actually sit down and write out how you want to market your business. Be as specific as possible. Make sure you include when, where, and how you will market your business.
There are many great ways you can market yourself. Some great ideas for window cleaning marketing include advertising in newspapers, running an attractive ad in the yellow pages, direct mail marketing, telemarketing, and building an email list of customers you can market to directly.
Of course, in order for any of the above marketing methods to be effective you need to have a great message. This begins with a USP or a unique selling proposition. You need to let people know why they should choose you over your competitors. Why are you better?
In addition to having a great USP, you also need to be able to construct great headlines. The headline is the most important part of any ad because it’s the headline’s job to grab the potential customer’s attention
Effective marketing for your window cleaning business is very important if you hope to be successful with your business. In fact, window cleaning marketing is everything. If you want to be successful with your business then you need to make sure you concentrate on marketing that business.