Effective List Building Rules to Live By
There are a few important rules that all individuals who are considering list building should live by. These rules are vitally important in maintaining your list and also in keeping individuals subscribed to your list. Failure to abide in these general rules could result in people removing themselves from your subscription list altogether.
Rule #1- Avoid Abuse!
The first and probably most important rule is not to abuse your list. If you are constantly sending emails to your list members and are sending them multiple emails each week you will begin to find that these people will remove themselves from your list. If you overuse your list your mailings will begin to appear as ‘spam’ mail and you could be blocked by people on your list.
Rule #2- Abide by your Terms & Conditions
Another important thing is to abide by the ‘terms and conditions’ of your mailing list. If you have said in writing that you will not sell or trade the contact information of those individuals who have subscribed to your list, make sure that you stand by this word. In fact, if you do sell or trade contacts that you have received through list building, you will quickly find that your Clients will lose trust for you.
Rule #3- Maintain High Quality
When it comes to list building you don’t want to focus on quantity. You actually want to focus on quality. You truly want to make a list that actually features contact information for people who want to be on your list. If you simply go around just adding people to your list that you have collected contact information for, you will begin to notice that you are receiving multiple ‘spam’ blockages and that you will earn a bad reputation for your company.