Effective Email Marketing For Affiliate Marketing Beginners – An Idiot Proof 5 Step Tutorial
Affiliate marketing beginners are often unaware of the tremendous power of effective email marketing to build lasting profit. However, there are a number of challenges the newbie is likely to face. This short affiliate tutorial will detail the major mistakes the affiliate newbie is likely to make, and how to avoid them in the first place.
1: Focus on the people
Email marketers often treat their lists like cash cows. Big mistake! Your list is not a collection of email addresses. Behind each one is a person who trusted you are enough to give up their contact details. By focusing on profit ahead of people, you not only will alienate your subscribers, you will spend too much time re-building your list as people drop off like flies. Effective email marketing is, above all else, ethical.
2: How often to mail your list?
Less is often more. If your affiliate niche is one that is fast changing, and there is a clear need to provide up to the minute, daily updates, then your subscribers will welcome hearing from you daily. The evergreen niches, like online marketing or health, do not require this constant bombardment. Your subscribers know this, so do not abuse them. Mail to your list only so often as the market requires, and no more.
3: What to send to your list
Information, information, and more information. And then a product recommendation maybe only once every two to four weeks. That's it! Your subscribers did not join your list to get sold consistently. You promised information, so give them that. They expect you to sell to them as well, but remember you are a guest in their inboxes, so do not abuse the welcome. If you want people to join your list and stay there, then send them info that is actionable and relevant. Err on the side of generosity.
4. What NOT to send to your list
Do not sent them junk. There's enough of it about. If you want people to join your list and stay there, then send them info that is actionable and relevant. Err on the side of generosity. When it's time for them to buy from you, trust that they will.
5. How big should your list be?
To paraphrase John Kennedy, ask not what your list can do for you, but what you can do for your list! If you do great things for your list, like providing high quality, succinct, actionable information, you do not need a giant list. If you plan on mailing your list a load of rubbish on a constant basis, plan on needing an intense list. Good email marketing is not only ethical, it's also efficient.
Bonus tip: The personality you display to your readers is crucial. How do you want to come across? Serious? Comic? Abrasive? Sincere? All of these are legitimate ways to put yourself across, and all of them work with different audiences and different niches. But you need to make a conscious decision how you want to portray yourself, and what fits your particular personality and your market.
And that's all there is to it: a short affiliate tutorial on the do's and don'ts of effective email marketing for affiliate marketing beginners.