Effective Email Marketing Campaign Tips
Email marketing is undoubtedly a very popular form of advertising online. It has a lot of advantages as well as disadvantages too that any marketer needs to consider.
Let’s see what some of these are and how they can be used to assist you in planning and implementing an effective email marketing campaign.
Without a doubt email marketing has a major advantage over other types of marketing both online and offline as you can reach a lot more people in your market in such a short space of time and with very little effort.
Consider other types of advertising like television, radio and the print media and you will find they have far more limitations than email marketing. Think about the sheer number of people online you can reach with the simple press of a button on your keyboard.
Email marketing is very affordable and of course cost is something you really want to consider in any type of advertising.
This type of marketing is really most effective if you have a permission based email list of subscribers interested in your products and services. This further reduces the cost of advertising to them.
Though the cost of email advertising is low compared to other forms of advertising, there is some cost involved with writing the advertisements and creating graphics that will go with the email ads – after all your emails must be opened and read before you can make any money.
You may have to hire a writer to write effective copy so that you get good response from your ads.
The more experienced the writer the more you can be expected to pay. You can visit forums like the Warrior forum to find writers who will do a good job for you at affordable prices.
One obvious drawback with email marketing is your email could be seen as spam. This happens partly because Internet users are bombarded daily with unsolicited emails claiming to be genuine advertisements. Understandably, internet service providers and email users have hit back with spam filters. The problem is that they can also keep out the genuine advertisements.
It pays therefore to invest in a good auto responder to send out your email messages. Good auto responders like AWeber work with most of the Internet Service Providers to make sure genuine permission based emails get to their destination – inside your subscribers inbox.
Sometimes, even emails that are not deleted by the spam filters could be deleted without being opened or read by your subscriber! To deal with this you need to write good subject lines or content that does not in any way resemble spam and that grabs the attention of your reader and makes them want to open the email.
One thing that will help you have an effective email campaign is your permission based email opt in list. This should comprise of subscribers who have given you permission to receive emails with information and advertisements from you. This way they are expecting to receive emails from you and will more likely open your emails and act on the content.
The content of the emails should also be well thought out. It should highlight your products and services without any hard sales pitch.
Finally, ensure your emails have a call to action. This basically urges your reader to take a specific action such as clicking a link in the email to visit your sales page for instance. This is how you are going to make that sale.