E-Mail Marketing Success Basics
Building a successful business online or off requires plenty of hard work, sacrifice and a will to learn new methods. Success demands continually growing your customer base and streamlining operations of the business. Many things must be done to become a success in the business world. As the internet shrinks the world competition has become tougher and tougher. E-mail marketing has become to be a very useful tool in the online marketing world. It is a cost efficient way to stay in touch with your current customers and clients and finding new one as well. If you have been online at all I’m sure that you have seen ads that say: “Email one million email addresses for $29.99”. Or maybe you have been offered a hard copy of these supposed opt-in lead email addresses from the bulk mail companies that can deliver them on a CD to your doorstep.
It would certainly be valuable to have 1,000,000 subscribers and would be a dream come true for any Internet Marketer but I’m sure you have heard the old saying…”if it sounds to good to be true it probably is” and in this case it is too good to be true. You will probably receive a list of addresses if you take them up on their offer but will anyone on the list get your email and if they do will they respond? Additional concerns are if you pay for the so- called one million email addresses even though they’re cheap, you’ll be wasting money and you may even be accused of spamming.
The key to remember in e-mail marketing is that your list will be useless if the people on don’t respond. To get them to respond you are going to need to sweet talk them into buying your products by repeated valuable emails before you present your main offer. You can do this through a variety of ways but you definitely need a plan. Successfully building a list requires a lot of planning. In order to succeed you need to see the big picture of your promotion. After all, if you don’t know where you are going, how do you know how to get there? You must get these plans down on paper. Planning is the key strategy that leads to success and lack of planning is the main reason new internet marketers fail. All of the most successful marketers write their plans down before doing anything else. List building planning helps you succeed quicker, as you can see what methods are working and what methods need re-tooling. You can then revise your plans and actions that will carry you forward to the next stage.
The big secret to building a list quickly is offering valuable gifts in exchange for an address or subscription. All you have to do after they sign up to your list is periodically send these new subscribers free advice, great content, and more freebies. These initial emails make that new subscriber warm up to you and read your emails and most importantly start trusting you. Another great thing about giveaways is that you will learn where your subcribers interest lies.
In conclusion, commit to hard work, set specific goals and develop an effective plan to reach those goals, then implement and stick with that plan and you will quickly create a responsive list that you and your business can depend on today and for years to come.