Does Email List Marketing Really Work?
A lot of people start to do research on internet marketing and quickly start to wonder if it really works. After all, most of us consider ourselves to be fairly rational and intelligent people, and don’t feel like we would ever be susceptible to these strategies and tactics.
One of the biggest strategies that people wonder about the validity of is email list marketing. A lot of mass e-mails either go to the spam folder or never get read, so it’s natural for people to wonder if this method even works. The long and short of it is- yes, email marketing absolutely works.
First of all, an email marketing campaign has a number of benefits over any kind of traditional snail-mail marketing…
It’s a lot easier, it’s a lot faster, and it’s a lot cheaper.
Instead of coercing all of your friends to come over for a ‘mailing party’ every time you want to reach your clients, you can just write up an e-mail and send it out. Email list marketing will save you a lot of money and time over most traditional marketing.
You don’t need to be running an online business to have a profitable list, but there is something about online businesses that seem to go hand and hand with email list marketing. While you can build a list of people in a brick and mortar shop to e-mail too, you can build a much bigger list much faster online. You aren’t limited to your current customers, and you aren’t limited to your geography when building a list online, and that’s a huge advantage that goes to an email marketing campaign.
If you build a list around a single product, then you might be a little limited. After all, unless it’s a product like a sports supplement that people will keep buying, then you will probably go through a lot of work for a single transaction. If you sell a little bit more broadly, then you can keep sending your list offers for related products.
Even if you are selling to a highly targeted microscopic market, there’s a good chance that you’ll be able to find other things that they might like and other offers they might appreciate.
Opt in email marketing is a powerful tool in your online marketing skill set. Still, it is only one tool of many, and you will do better and better the more and more effective strategies you learn and employ.