Disclaimers in Affiliate Marketing
If Internet marketing was easy, I suppose everyone would be doing it. We’d be a nation of people sitting in front of our computers selling stuff to each other. None of us would get rich because the minute we earned a few dollars, we’d turn around and use them to buy something from someone else. Fortunately or unfortunately, affiliate marketing is not easy. If you want to succeed at it, you need to incorporate these elements in your website
Content or the stuff you have on your website is critical. It usually takes one of two forms – either information about a subject that interests people or information about a product or products. An example of information about a subject might be a website devoted to type 2 diabetes or about liver disease. On a lighter side, it could be information about raising chickens in your backyard or how to cook a turkey. Product information could be a review of a camera or smart phone.
The second important ingredient in a successful website is how you monetize it – or what you do to earn revenue. This could be AdSense ads, affiliate products, CPA (click per action) offers, banner ads or your own product. Whichever of these you choose should be closely related to your website’s topic. In other words, if your site was about how to cook a turkey, you might monetize it was a book about cooking, a page selling roaster pans, a 16-page report on how to host a successful holiday dinner or a CPA offer related to cooking.
When you review products
When you review products or other people’s information such as books and reports or software, you need to make it clear to your visitors that you are not being totally unbiased in promoting the product or products. There is a sort of standard disclaimer that usually goes something like, “Advisory: Some of the products I mention are done with affiliate links, for which I receive compensation if you make a purchase. In some cases, I may have received a review copy. In no case do those situations either cause you to pay extra for a product purchase, or cause me to give a favorable review or recommendation of a product that I think is crap or fails to deliver on its promises”.
The boring side of affiliate marketing
Finding and adding these disclaimers to your website is kind of the boring side of affiliate marketing but it’s absolutely critical. If you don’t, you could lose your ability to have AdSense ads on your site or to sell affiliate products altogether. Or even worse, you could end up on the wrong side of a civil suit.