Direct Response Email Marketing – Intelligent Selling at Its Best
These ‘hot prospects’ are different from casual visitors because they already have a desire to buy and simply need the right marketing message for the click through.
When conducted properly, direct response email marketing boosts sales figures significantly.
Surveys show that prospects are twice as likely to buy from you if you contact them regularly through email.
Establishes Brand Identity:
An email newsletter that offers useful information is the best way to establish your credibility and expertise in your chosen niche. Strong credibility encourages customer loyalty.
A Definite Call For Action:
Email messages trigger quick responses from interested customers.
Personalized and Interactive:
Direct response email marketing messages offer a wonderful way of interacting with customers and prospects in a more personal way.
You may send the latest news regarding products, services, campaigns and any free offers in your emails.
You can even ask for responses that help you improve your services or products.
Healthy interaction helps you bond with your customers and build longstanding customer loyalty.
Scalable and measurable:
By evaluating click through and conversion rates of your messages, you can assess the demographics and buying decisions of consumers.
This helps you sharpen your marketing strategies further.
The single biggest aim of your messages is to improve click through rates.
Useful tips, humor and engaging content compel prospects to take the necessary action that the marketing message calls for.
If you can make your prospects look forward to your message and emails, clinching the sale becomes the logical next step.
The role of direct response email marketing is not limited to clinching sales alone.
These messages offer a channel of communication with your client base even long after the sale is made.