Direct Marketing Strategies – The Bullet Proof Way to Retain a Downline
As a marketer, you're so much up to reciting prospects into your system or primary program. That's what you've been trained to do, or you will not make money, right? Well, yes, you have to recruit, sponsor, or enroll prospect into your business or you're out of business; it's that simple.
Anyways, you're so focused on sign ups, that you forget about your existing prospects and take for granted that they'll always be there … that's a major problem! Then you start to realize (hopefully before it's too late) that your affiliates are leaving your business faster than they're coming! Now what do you do?
Do not worry, I got your back. You're about to discover various methods in the retention of your downline in order to improve your direct marketing strategies overall, and of course, your bottom line.
Various Retention Methods
Let's start with the simple things you must do to improve your retention of prospects and team members. Make up a prospect profile on each team member with, not just the usual information, but, add their birthday, wedding anniversary, etc. Trust me, they'll really think the world of you after receiving a card in the mail or calling them on the phone to wish or congratulate them on whatever.
In addition, as your team members move up the ranks in the company, acknowledge and congratulate them on a job well done. I bet you that they will not take that lightly.
Now let's take it up a couple of notches and break past the comfort zone by hosting training calls, webinars, breakfast club calls or wake up calls in the morning. If you have a conference call line, set up scheduled weekly calls so that your team can remain "plugged" in; do not wait for the company calls. Also encourage your team to attend the company or industry seminars; they'll only thank you for it later.
Your team members need the support, especially if they're new, or you'll find that you've lost them to the competition who're doing all of these things. So, in essence, all of these methods will increase the retention of your team and enhance your direct marketing methods as well.
As you can see, all of the aforementioned retention methods are designed to help you and your team grow and evolve together. The bottom line is, it's a lot less expensive to engage yourself and build relationships with your existing downline than it is to prospect for a new one.