Direct Mail Marketing: How Can You Reach New Customers?
Recent credit card companies discovered that direct mail marketing will work for their advantage. They also found out that the best way to be able to reach new customers is by direct mailing. According to a recent survey, 77% of consumers who were not customers before were already driven online. Before, credit card companies spent a lot of money for their massive marketing through TV and radio advertisements. But now they turn their heads to direct mailing campaign.
With direct mail campaign, credit card companies know that they can reach every place in the globe with less cost. They are now targeting new high school graduates or college freshmen. They know that a college student is very much eager to have a credit card in their wallets and the response rate from a college student is very high. As soon as they have graduated high school, college students are now receiving credit card offers through mails. And in most cases almost all college students what they offered credit cards applied within months of mailing.
For smaller business, this is how direct mail marketing works for them. Let's say that your products are golf gadgets:
Step 1: You should determine who purchases golf gadgets
Your product costs so much and mostly only men purchase golf gadgets. Clients aging between 30 to 45 years old with an annual net salary of $ 80,000 or more are the only ones who will most likely buy your products.
Step 2: You should determine the locations of your clients.
Your target clients should probably live in nice exclusive subdivisions or villages or have houses with values ??greater than $ 200,000. You can get your list if you will go to directories and gather contact information of those people who live in places like this or those people who live near golf courses.
Step 3: You should determine how many mailings
You should always plan ahead on how many mails you are going to send and when will you send them. Your golf gadgets are expensive items and usually if you are selling expensive items, it needs longer time for you to generate sales. This only means that you have to send more mails in order to be notified by your targeted clients. The secret to generating more sales is that you should let your clients see your advertisements often. The more they see your advertisements the higher the possibilities that they will purchase your products.
Step 4: Consider your Design and Printing
Almost all of the printing houses have in-house designers that will assist you in designing your mailing piece for your targeted clients. When the design is already done the printing house will now print your mail piece. But, before you proceed in printing your mail piece, you should review and be sure that all texts are printed correctly. Check the grammar, the spelling and check if the design is pleasing to the eye.
Step 5: Start Mailing your Mail Piece
After printing your mail piece you are now ready to start sending your mails to your targeted clients. Let the mailing house do the job. A mailing house is a service provider who handles the addressing and the sending of the actual mails. They can deliver your mail piece in volume in a certain area by just giving them one address and the mailing house will deliver all the mails surrounding the area.
Using the services of a mail house is a much cheaper choice compared to sending mails individually through a post office. There are a lot of mail houses that can help you send your mail piece. Choose what is best for you.