Digital Marketing – What Is in Store for 2017 and Beyond
The arena of Digital marketing is extremely competitive and highly volatile … During the start of every year the strategists in the field of digital marketing sit at their desk to design and discuss emerging trends, challenges and opportunities to bring out strategies to take the marketing techniques to the next level!
The traditional methods that were used few years back are no more a fashion. In the ever changing market these techniques, either became outdated and vanished or evolved itself as new strategy. The techniques that were used last year may not be finding the same importance, relevance or order of preference!
After studying and analyzing the emerging trends, the strategists have lined up the most effective marketing techniques that is going to shake the field this year and beyond!
Digital Marketing Strategy is one word that is echoing everywhere!
Mobile phone centric
We all know that Google has phased out all websites that are not mobile phone friendly. Not only Google, remaining search engines and other digital platforms will also start doing this! The websites and applications that are mobile phone optimized only will remain!
Apart from mobile phones, other handheld devices, wearable technologies like smart watches and other smart devices will find top a place in digital marketing techniques.
Videos to rule!
Videos are already a rage on digital platforms. In the coming years, video based advertisements, and other marketing techniques are going to dominate the scene and heavy investments will be pumped into!
Like YouTube and Facebook, many other social media websites will be fitting that plug-ins for those video streaming.
Content, as it is called the 'King' of digital marketing, is going to reach another level of importance. Well devised, high quality content will always command a respect in the market. Creativity, skill and knowledge on the written subject will make a huge difference! Interactive content has already found its way as the best digital marketing strategy …
Just not writing, in-depth discussion and analysis of things in the content is what that expected from the marketing strategists!
Every smart phone user will have at least 5 or 6 apps in their handset. Apps are now designed to cover every aspect of the day-to-day life activities … From necessities to fun area, from people of all walks of life to profession, Apps are there for everything! Slowly, websites will be replaced by these apps !!
Social media sites are already enjoying an enviable position in the marketing arena. It will remain as one of the most favorite hangout places of the younger generation … Twitter like sites are expected to lose its place in digital marketing, and Facebook and other video supporting sites will come out with various innovations, creating a revolution in digital marketing strategy!
Conversion Rate Optimization
CRO or Conversion Rate Optimization, visitors becoming consumer, is going to be used as one of the major techniques of future digital marketing strategies. This system, at present, is still at the beginner level, but is expected to find its right place soon!
Search algorithm will change
Google is the search engine that is widely utilized by the internet users. People are already searching with other engines, which uses a different way of search optimization. Google itself is slowly changing some basics, and in coming years, a new wave of search algorithms will make a stride in its own style!
Chatbots and AI
Chatbots and other Artificial Intelligence based technology and techniques are also expected to rule the roost, and future will be more interactive based techniques like these. Interaction is the key. It always pays good results in marketing campaigns. These techniques are sure to evolve to another level paving way for a dominant role in digital marketing!
SMS and other text based tools and techniques will continue their influence in digital marketing for next few years. Interactive text messaging and smart phone supported other text messaging services will also make their mark in the marketing arena!
The ever changing psyche of the consumer is the one of the major key elements that is going to decide, and design any future digital marketing strategy! After all, consumers are the final receivers of any service, for that matter!