Different Kinds of Internet Marketing
Internet marketing is a very diverse and growing and field. There are many different paths you can take to try to succeed. Of course, the ultimate purpose is to establish a greater online presence which will help you build a steady stream of traffic to your site and produce more sales and revenue. Here is a breakdown of many of the main forms of Internet marketing, although not all inclusive, it will provide a great overview of how you can produce an effective online marketing strategy.
Article marketing is extremely popular because it provides many different benefits at once. Essentially, with article marketing you write unique articles and then post them up on one or many different online magazines or article databases such as Ezine Articles. At the end of every article you can of course include links back to your own website along with a short sales pitch or description, which can help produce traffic and find new customers and leads. With an effective article marketing plan you’ll be able to raise your value in the search engines, grow your reputation as a trusted resource in your niche community and also add direct traffic to your site as well.
Video marketing is the process of making and distributing videos to various online video communities such as You Tube. You can easily produce a short and entertaining video that captures the attention of your audience far more easily than an article or other piece of content would. The key factor is that you need to keep the videos short and also have to make them worthwhile. They should be unique, engaging and informative or entertaining. Examples of effective videos include demonstrations of products and services. Additionally, search engines turn up properly tagged and titled videos very highly in their results.
Pay-per-click marketing, or PPC, is when you advertise on the result pages of search engines such as Google, as well as on the websites of their network who display ads, showing up prominently as a sponsored result. You don’t have to pay unless somebody actually clicks on your advertisement, hence the name pay-per-click.
With PPC you have to be very careful to do all of the necessary research. You have to determine how much you are willing to bid on a particular keyword or topic to show up prominently for it. You also have to pick the right words and phrases to begin with. Without the right level of research, PPC can become very expensive and won’t produce results. It takes some trial and error to run an effective PPC campaign that drives leads to your website.
Social networking is a growing element of many Internet marketing strategies. With social networking you participate in a number of different online communities that are based on user generated content and user interaction. One type of social networking site is the massive profile and friend sites such as Facebook and MySpace. With this kind of site you create a profile, share your interests, add friends, join groups and so on.
Another type is the link sharing and voting site, such as Digg, Reddit or Propeller. With these you submit links to articles and videos that other people can go and see. When they like the link, they vote for it in one way or another, which gives the link even more exposure on the site.
Blogging is of course still a very popular way to participate in Internet marketing. You can create a blog hosted on your website which can help draw in much more traffic through the search engines. Alternatively you can create separate blogs which lead back to your main website. Another way to take advantage of blogging is to comment on other people’s blogs. This will create more incoming links to your site and will help your status in the search engines as well as keeping your name out there in the community.
Search Engine Optimization
The most basic and prominent of all Internet marketing strategies is search engine optimization. With SEO you are fine-tuning your website in order to make it show up higher in the search engines. There are many different ways that you can participate in SEO and it takes a lot of work to make it consistently effective over the long haul. All of the other forms of marketing listed in this article, besides PPC, help increase your site’s offsite SEO, which generally consist of your online presence and the incoming links that lead to your site.
Onsite SEO is the work you do within your own site to help it show up higher in the search engines. This largely focuses around the use of specific keywords and key phrases related to your niche or business. You have to include keywords in your content at specific densities so that you show up as more relevant. Too many keywords and you will like look SPAM, but too few and you won’t get noticed at all. Besides including keywords in the content, you should also include the right keywords in your page’s title, the internal links to other pages of your site, your META tags and more.
As you can see there are many different types of online marketing that you can utilize to help your company grow and thrive on the Internet. However, it can be challenging if you have no experience or don’t have the time necessary to devote yourself to this task. If you are trying to get your Internet marketing plan under way and would like the help of experienced professionals then please visit pacework.com and limdox.com.