Defining Social Media Optimization
Social media optimization refers to a process or set of methods for alluring web visitors to the website. It is a process with which a marketer promotes and publicizes the company or its products and services through the social media. A businessperson aims at using this form of promotion to build the brand image of the company among the web visitors. A marketer can spread a word about his company through Internet.
SMO methods can be performed using the social networking sites such as Facebook, Twitter and much more. You can also use blogging to trace the impression of your company. You can create your own blogs and post the comment related to the business or the organization. A marketer can also post the link of the website of the organization. This promotes your organization in a comprehensive and unique manner. A person can also incorporate the images and video files that demonstrate the product of the company. A marketer can use RSS feeds, social news, user rating, polling tools, sharing buttons and other such methods to promote the company. The company can make its presence felt through online forums. You can post your comment on any subject related to the industry where you are working.
A business owner can also use viral marketing to promote the website of the organization. In viral marketing, you can attach video and audio files to the social networking sites. One can share these videos or animated files by inserting them in the social media and sharing with other web visitors. These videos or audio files should lead a web visitor to the website of the company. You get an opportunity to share knowledge of your products as well as demonstrate their usability through the videos. Another method can be organizing polling tools. You can post a question on the company website and motivate the web visitors to vote. This helps you in collecting and analyzing opinion of the prospective customers about the product.
With all the above mentioned methods and strategies of SMO services, a marketer can win publicity for the organization. You can spread a favorable word about the organization through Internet.