Creating an Email Marketing Campaign That Works
I want to talk about something that is an absolute must have if you plan on making a decent living from affiliate marketing. Email marketing is still one of the best ways to build your affiliate business.
That is, when it’s done right. Most people don’t really know what they’re doing and they end up completely wasting their time. In that respect it’s not too different to most methods.
Great when you get it right, but it’s easy to screw up. But after this email, you won’t have to worry about that. Stick to the main principles I’ll be writing about and you’ll be right.
The first thing that you need to understand about email marketing is that it’s main purpose is to build a relationship with people. If you think it’s all about being able to bombard people with sales messages over and over again, think again.
Because bombarding people with sales is a good way to get rid of all your subscribers. Sure, you’ll want to send sales pitches occasionally, but if you don’t give people a reason to stay on the list, they’ll go and you won’t make any more money.
So focus on building a relationship with your subscriber and you’ll do much better in the long run. And the best way to do this is to give them really good content.
Give them stuff that THEY (not you) find really valuable. If you’re doing work in the muscle building niche, you might want to send them workouts or diet plans, or some solutions to problems that they are having.
One of the most successful niches I’ve had is the learn Spanish niche. I had people sign up for f.ree lessons and I hired someone to create a few months worth of really good lessons with audio components.
It was something that I could’ve gone and sold to people, but I didn’t charge people a cent for it and they really appreciated it. So when it did come time for me to promote an affiliate product, people were:
A. More likely to open my email.
B. Actually listen to my advice and buy what I recommended.
So when you create content for people, try and create stuff that’s so good that you could charge money for it and have people buying it.
I’ve seen some affiliates create junk content and think that just because they’re sending stuff out regularly that it will help them build a relationship with their subscriber.
Well they’re right, they are building a relationship, just not the relationship that you want to build with your subscribers.
As a rule, send out at least 5 content rich messages for every salesy email you send out. If you’re doing this right, your sales pitches should actually help the subscriber, so what you’re doing will actually come across well when you only do it once a week or two, as opposed to if you do it every single day.
I’m sure you’ve been on some email lists before that just blast you with pitch after pitch. Think about how you felt when people did that to you. Did you want to follow their advice and buy the stuff they recommended? Or did you just want to hit the unsubscribe button?
Now think about another email list that you’re on that delivers lots of useful content (*hint hint*) and think about how you feel when that person recommends something.
Something else I want to cover is how often to contact your list. I find that when people initially signup, it’s good to email them every day for the first 6-7 days.
Send them really good content for that period then switch to sending them an email every 4-5 days after that. If you go and count how often I send you emails, you’ll find that it’s around every 4-5 days.
A good formula for how often to send out your affiliate hard sells is send 3-4 really good emails, then send out one email that sells them on something.
As long as it is something useful and you’re not hounding them to buy stuff over a long period of time, it should be received well.
Also, try and make each lesson around 1000 words. 500 words is usually long enough for an article, but it can be hard to deliver tons of content within 500 words.
I find 1000 words (doesn’t have to be exact) gives me a lot more room for providing quality content, so give it a shot yourself. It will help the subscriber out more, so you’ll do better.
Remember to focus on providing value to the user and you’ll go a long way. That’s really the key.
And also, if you’re going to be doing any email marketing, you’ll need some way to send all these emails out. I use a service called Aweber, which manages all my lists, lets me queue emails up to people and blast emails out to my lists when I want.
It’s not too expensive and if you can’t make your money back each month, you should consider reading this email again because you must be doing something wrong.