Creating an Effective Email Marketing Campaign Strategy
If you planning on implementing an email marketing campaign you need to start by creating an effective and sound strategy. One of the things that most businesses need to understand is that email marketing is not spam and can produce remarkable results for small business owners if used effectively. In fact, if your email marketing campaign is effective enough then it will attract more new customers and get a maximum number of eye balls.
Now here’s the important part: you need to have a strong email marketing campaign strategy in place. There are quite a few aspects that you will need to consider while creating this strategy. Let’s take a look at some of the top aspects.
Valuable content: This is a top aspect and can play a definitive role when it comes to attracting new customers. You need to understand that information is the king and you need to offer your subscribers value added information relevant to your product, service, or business. There are several types of information that you can focus on from tips to tricks, from weekend sales to season discounts and much more. The more attractive and informative your content is, the more customers you will gain through the email marketing campaign.
Call to action: This is another aspect that many businesses miss out on. You need to create a clear call to action message and it should be integrated within the newsletter or e-mailer. The reason why call to action is considered important is because it will tempt the customer to click on the link. It should be bold, consist of intelligent and attractive content and images as well, and should be strategically placed within the e-mailer or newsletter. This will ensure that your customers click on the links more often than not.
One of the important things to understand while creating a call to action is identifying the action you would want to highlight. The second aspect is how you want your subscribers to react when they see your call to action phrase and button. You need to remember that your call to action should be a clear message, one that is easy for each of your subscribers to understand. Talking about subscribers, they should know what benefit they will derive by clicking on the call to action button. You need to be clear and creative as well. A sample call to action will be something like: click here to get 25% discount on your next purchase. Last but not the least; ensure that your first call to action phrase is contained in the first few paragraphs of the e-mailer or newsletter.
Schedule of emails: This is another important aspect. It has been seen in the past that many businesses have not received any new customers because the frequency of sending e-mailers were either too high or too low. Sending one newsletter a month is too low and sending 10 newsletters a month is too high. You need to know where to draw the line.
The only way your email marketing campaign strategy can be successful is by thinking like a customer and offering as much information as possible.