Corporate Blog – Effective Way For Corporate Communication
As you know, every company or organization wants to succeed and has a goal to achieve. The companies take whatever measures possible to achieve their targets. With evolving technology, the corporate companies have shed the age-old methods and stepped into the world of technology. You surely must have heard about blogs. People do blogging for both personal and professional purposes. A corporate blog is a blog used by the corporate sector to achieve their organizational targets. These have become quite popular these days and are a big help to represent the company.
You must know that it is difficult for the people or consumers as they will be able to trust the company or the service at the first go. If you talk about the website of the company, it will obviously contain the good points and praises about the company. The consumer does not have any say and mostly his feedback is not so visible to the others. However, in the case of a corporate blog, the feedback and comments are visible to the other reader and they can share the views of the common people. The comments can also be answered by the company employees to clear any doubts.
You can thus, say that a corporate blog gives an opportunity to the company to bridge the gap between itself and its consumers. The readers have an opportunity to be able to communicate directly. The reader will have a feeling of belonging if he gets proper response in case of any doubt. You can make the customer more comfortable and eventually he will trust the company as being credible. A corporate blog can be for the internal staff and employees and for the public. Although the purpose of both is the same, that is, communication but there is a difference.
The one for the internal employees serve the purpose of a means of internal communication. For example, if you have a company that has branches in many cities, you will find it difficult to get them together for updates. Nevertheless, using the internal blog, communication of updates, discussions and even general information becomes much easier. Even the employees feel that they are a part of a bigger family and a sense of oneness develops. Such a corporate blog can also help in getting together expertise of the employees as they can share their views through the blog.
An external blog will more often be like a press release for the public. It will be more on terms of advertising and announcing launch of new products and services. You can also post discussions but mostly the purpose is to create awareness among the reader about the company and its products. An advantage of such a blog over a website would be that you could concentrate on fewer things. A website will contain much more than the public might be interested in. A blog on the other hand will give updates sequentially placing the last update on the top. The reader can also subscribe to the blog.
A corporate blog can also be of different types. For example, a company can have a blog dealing with the product launches and another talking about a particular department. The CEO Blog will be exclusively dealing with the insight and expressions of the CEO of the company. However, in such a blog you need to keep in mind that it has to be effective and should have some substance, as it will be reflecting the mind of one of the top officials of the company. The company can also introduce a blog, which will deal with customer queries exclusively. Most companies avoid this type though.
Some companies even share the blog with the social networking sites. This opens an avenue for the members to discuss about the various products and helps in making the company name popular. Whatever be the kind of blog, you always need to remember that the blog is representing your company and its people. If the people feel disconnected with the information provided, it will become very harmful for the image of the company. Therefore, you should be very careful while doing this.