Controversial Affiliate Marketing Topics
Would the merchant be willing to become affiliate for a website that was attacking their social group? These are the challenges and discussions that the merchant has to look at before committing to any of the programs that are prevented. Some people take the attitude that this is all about business and therefore they are not going to get involved in the politics of the situation. However it is very difficult to divorce the merchant from their beliefs. If they are working on a topic that is profoundly distasteful to them then it is not likely that they will put in the highest efforts in order to sell the product. They will also lack the necessary enthusiasm which is the mark of a great marketer. It is within their means to check out the provision but they have to ensure that they are prepared to sell the product.
Looking at the example above, it is clear that the merchant should love the topic that they are going to campaign on. Of course if every single moral scruple is followed to its logical conclusion then the merchant might end up without a single client. It is important to be able to compromise on certain things if the merchant feels that such an action will be beneficial in the long run. Being too rigid about the selection criteria is not a particularly desirable attribute and will necessarily reduce the effectiveness of the merchant in selling the product. It is far better to have the right balance between sticking to moral scruples and just selling the products that are available for business. If someone is particularly successful in the business then they will have a greater discretion in the way that they can select the direction that they will be following.
There are also topics that are just not suitable for certain jurisdictions regardless of the personal feelings of the merchants. One can only imagine the restrictions that the merchants in China or Iran face. The clever buyer will need to look at the jurisdiction and try to find topics that are profitable there. They will also have to take due diligence with the product that they are selecting so that they do not fall foul of the rules that govern that area. Being a pioneer and revolutionary does not mean that the merchant has to be foolish in their product selection for the affiliate market.