Concept of Email Marketing
Because email marketing is such an important aspect of thousands of successful online businesses it is also very important for new and experienced Internet marketers to understand the basic concept of this popular marketing method.
It is surprising how many individuals that use email to help market their businesses don’t really know or understand what it is they are doing. This article will briefly examine the basic concept of this valuable marketing tool.
There have been a multitude of e-books, e-courses, and yes, articles written and designed to help the inexperienced marketer understand email marketing. The thing is there has been so much information put out there that a person could end up more confused about this subject in the end than when they began. My intention in this article will to be to keep it basic, simple, and easy to understand.
Something About Email Marketing
Email is an abbreviation for a method of creating, sending, and receiving messages over the Internet.
Because of an unprecedented growth and changes to the Internet over the years it is now possible to rapidly send valuable information to thousands of individuals all over the globe at the same time. This incredible method has made the use of email the most inexpensive, effective, and popular technique of Internet marketers to promote their businesses.
For this method to be highly effective for the Internet marketers they must develop large list of individuals that they can safely, and securely send information pertaining to their businesses, product or service called an opt-in list, subscribers lists, or email lists.
How does email marketing assist the internet marketer?
Makes the sender a real person
The use of email has the powerful ability to make the sender of the message a real person in the eyes of the reader. It can also convey the personality, and feeling of the writer. It is a way for Internet marketers to keep their identity fresh in the minds of their customers without being harassing.
A powerful traffic generator
The use of email has been responsible for individuals to able to drive large amounts of quality, targeted and constant traffic to their web sites. This traffic is a main ingredient in the success of online business. Email marketing keeps your customers coming back.
A great way to inform
One of the most important uses for this online marketing technique is that it is an excellent way to inform your customers, potential customers and business acquaintances of upcoming products, services or useful information.
A great customer confidence and trust builder
Building trust, and confidence with your potential customers is critical to the success of your future product or service promotions. Because email business relationships have to be confirmed before the marketer can begin sending these emails the reader, over time the customer will build trust and confidence in who is sending them.
Creates a good customer rapport
The proper use of email will build a sense of well-being and fondness. A much closer rapport can result because of thoughtfully timed messages from sender.
Emails are easy to share.
There is more to the concept of email marketing, it’s not uncommon for the reader to share the information they receive to others. This information could be about your product, service, your newsletter, or other interesting information, this all leads to more traffic to your web site.
Along with this high-powered marketing concept comes a very serious responsibility. Because of the ability of this method of marketing being able to reach virtually millions of people with unsolicited emails called “spamming” there have been laws set in place to help protect an individuals rights to privacy. We as Internet users have the right to not to be harassed by unwanted emails being sent to our inbox.
That being said, the use of email marketing has become such a low – cost, and effective method of communication that it concept is relied upon by thousands of Internet marketers world-wide.