Common Mistakes Affiliate Marketers Make When Trying to Dominate a Niche
To dominate any niche you have to follow a very straight path to get to where you want to be. Being successful in dominating a niche means that you must spend at least 85% of your time on research. These days, just about anyone can build a website or a Squidoo lens. They become second nature after you've done it once or twice and you no longer need to hand code websites like you used to have do before the advent of all the website building and set up tools that are available today.
This leaves us with the task of doing a proper research to dominate any niche. The biggest mistake the new affiliate marketers make is choosing the wrong keyword phrase to begin with. Typically, they will choose a word that has a great deal of competition. For example if you target the weight-loss niche, and only dig down a couple of levels in keyword research, it will not help you to dominate the market. We hear a great deal of talk about long tail keyword phrases, and that is where you want to go using certain parameters. It pays you to find the least amount of competition and the largest amount of search results.
One of the things that you should pay particular attention to is demographics. You have to know the industry – you must know who the people with the most needs are, and whether or not this targeted group of people has money to spend. It does not make much sense to put all of your efforts into a campaign that targets people with no money in their pockets. This is why you must spend most of your time doing research. You have to know your market before you can go after it.
Never market to "wants" versus "needs", especially in hard economic times like we are in. Everyone wants a villa in the south of France, but we need to know how to cure acne or we need to know how to get rid of toe fungus, or we need to know how to reduce energy costs. These are the markets that you will target.
Another common mistake starting affiliate marketers make is trying to market to two many niches at one time. Nothing will hurt your efforts more than spreading yourself out too thin, and not taking care of the campaigns you already have in place. Marketing by sheer numbers alone spreads you out so thin that you can not properly maintain the niches you are marketing to. To begin with, you are spending all your time tweaking and adding to niches that are not successful.
Another mistake new affiliate marks make is giving up too quickly. It takes time for your efforts to be noticed on the web. If you are doing everything right to begin with, your website will climb in the search engines. This makes niche research especially important, because you want to find something that is heavily searched, but you do want so much competition that you can not get anywhere in the search engines.
It is a well-known fact that 80% of your keywords will bring you 20% of your income. Knowing this, you realize that this research is the most valuable part of your Internet marketing arsenal.
Proper niche research is essential.