Collaborative Email Marketing Through a Joint Venture
If you subscribe to many email newsletters, you’ve probably seen Joint Ventures. This is a situation in which someone whose newsletter you’re subscribed to sends you an offer on behalf of another marketer. These emails often offer special bonuses from the sender if you purchase from the other marketer.
These Joint Venture emails can be very effective for both marketers, and if you have an email list, you can benefit from doing good joint ventures.
There are three things you should avoid when you’re sending a joint venture email to your list. Many of your list members are on several lists, and they’ll see the offer from your partner more than once. So you need to make sure they don’t just groan and ignore it-again.
First, avoid talking about “my good friend,” unless you actually are friends with the other marketer-and then explain how long you’ve known each other and how you met. This phrase makes most people think you’re just blowing smoke, and you can quickly lose the respect of your existing list members.
Second, make sure that you offer something more than the form letter the JV partner has offered you. Write a review, or at least write your own email describing the product and why you believe in it. When the same letter arrives in their email boxes several times, people don’t believe any of it.
Third, make your bonus something very special. Remember that with a big partner, you’ll be competing against a number of list owners. Make sure your bonus is something you know your list members will want, and that your whole presentation makes them want to buy from you, not from someone else.
Above all, make sure that the email you send sounds as if it is coming from you. And if you’re the one having your offer promoted through other people’s lists, there are similar things you can do to make sure you get the maximum results.
If you are providing form emails for your partners to send, provide several versions, and encourage them to make their own additions or write their own emails, so that they don’t sound like everyone else who’s promoting the product.
Create promotional products such as free reports, reviews, and samples that your JV partners can offer their readers, to demonstrate the quality of the product and increase their readers’ interest and likeliness to spend their money.
Be available to answer questions not only from your JV partners, but from their readers, as well. Make yourself as available as possible, and make your product not only as complete as possible, but very easy to understand. Whether you’re promoting your product in conjunction with other list owners, or using your list to promote someone else’s product, be aware that you need to provide as much information as possible to readers, and make them feel that they’re really getting the most complete picture possible of the product.
Joint venture marketing through email is an incredibly effective way to sell products and build your income. By following a few tips, you can make your JV emails even more effective.