When you’re starting out with Clickbank you scour your mind for ways to begin making money. Most new Clickbank affiliates think: I’ll put up a Clickbank Storefront, kick up my feet and count the money as it pours in.
I did. I spent six months waiting for my Clickbank storefront to bring me my millions. Instead it made me about seventeen dollars.
With this plan there is a ninety-nine percent chance you will fail. Why? Because it’s passive. Passive income is great and not impossible, but everybody has a Clickbank mall and just throwing one up and hoping the search engines index your storefront and send you gobs of sales is naïve and it won’t work.
So do Clickbank storefronts work?
Yes, but only if you use them right. The best application of a storefront is to make it one facet of a Clickbank marketing plan. By that I mean, don’t make the focus of your site the storefront. Have a blog, articles, a forum, videos, photos, how-tos, reviews, etc. and then tack on the mall as just another site resource. Explain to people what is. Tell them to use the keyword search to find products related to the theme of your site.
Now that doesn’t mean you can’t make a Clickbank storefront work as a stand-alone marketing tool. You can, but you need to execute a correct marketing plan. You can’t expect to build it and wait for the sales to come. You need to actively drive targeted traffic to your storefront.
So, again, I highly recommend option number one, but for the sake of this article I’ll tell you one way to make your mall generate affiliate revenue.
First, don’t send traffic to the main page of your storefront. Why would you? Targeted traffic is what converts. So let me put this into one example… Bodybuilding. Okay, I see after using my keyword tool there is a key phrase for Bodybuilding Books. So I set up a Google cost-per-click campaign and buy clicks for this single phrase linking the ad to my landing page. I send visitors to the keyword results of my clickbank mall for ‘Bodybuilding’. The person is presented with a list of bodybuilding eBooks and programs. Chances of a sale are much higher compared to if I had sent that traffic to my home page and hoped that the user found the right category or drill down or performed a keyword search. They won’t. If you don’t show a web browser what they’re looking for in a few seconds, they are hitting the back button on their web browser and spending their money somewhere else.
You can also use natural SEO techniques to get your mall categories to rank high in the search engines, but we’ll save that topic for another article. There are some folks out there using only malls and SEO techniques who are doing very well.