Choosing an Internet Marketing Consulting Service
Are you a small to medium business owner who has finally realized that the twenty-first century demands that your business has an internet presence? Does the fact that you have absolutely no internet or technical skills make this seem like an impossibility? Here are four words to put you at ease: Internet Marketing Consulting Service.
You can’t be expected to be good at everything – and in your business you probably already hire people to help you, or to do the things you cannot do, like answering the phone, packing orders, keeping your accounts. Engaging an internet marketing consulting person is no different.
Why Do You Need To Be Online?
The benefits of internet technology are apparent in our day to day lives, satisfying educational, business and social needs of millions of people. It is an effective and efficient way of communicating, and has made the world a smaller place.
Businesses no longer need to limit their client base to those people who can drive to their premises. By doing business online, your customer base becomes ‘the world’. In order to do this though, you need a properly constructed website and good content – all search engine optimized.
Keep It Simple
Your website does not need loud music, animations, shooting stars and flashing lights, in fact it is best if it doesn’t. People with slow connections will be frustrated by the time it takes to load you page, and could easily click away.
A simple one page site that says who you are and what you do, in easy to read language is best, with a form to capture visitors’ details the other vital element. Your internet marketing consultancy should know this and be able to help you achieve it. Simple websites work, and they don’t cost a fortune.
Ongoing Traffic Is Important
Businesses in very competitive fields will need their internet marketing consulting company to add more features to their websites and employ both free and paid traffic generation strategies. You may be ready for this, or be happy to grow into it – either way, ensure that your consultant is aware of your goals.
When deciding on the best consultant for you, do a little research before committing to anyone first up. Try to understand the services they offer, what advisory roles they are prepared to fulfill – and weigh up the options they present to you.
Internet traffic is measurable, as is business growth. Prospective consulting experts should be able to prove they know what they are doing.
Googling their name or their business name should be very revealing. If they are not able to rank themselves, then perhaps you should question how they will be able to get good search engine results for you.
If your internet marketing consulting research delivers you a young person with no previous clients, but with the moxy and determination to do right by you – give them ago. He or she could be the next Bill Gates.