Chiropractic Marketing – Google’s Pay Per Click is Vital
Google’s Pay Per Click is the fastest form of online chiropractic marketing. You simply have to open an account and get a website or even just a landing page. You then bid on how much you will pay for each click you get when your ad shows up. This is a live bidding auction, hence the more people who bid at the same time that you do, the more you will pay. Once you have won the bidding, you will be requested to fill in ad details.
The number of times your ad shows up depends on how much your budget is and how much each ad costs. Google Pay Per Click will continue to show your ads until your daily budget is used up. The bigger your budget, the more ads shall be shown. This can be a very good source of leads when properly done. However, it can also be an incredible expense with no return if not set up properly. Here are some things to take note of:
- Choose your keywords wisely. Keywords are the words or phrases that are typed in the Google Search Engine and prompts your ad to show up. Check Google AdWords tool to make sure that you are using the right keyword for your business. Don’t use keywords that are too common and would otherwise be a waste of ad. For instance, don’t just use the keyword “chiropractor” because the searcher might actually be looking for the meaning of the word chiropractor. Don’t make it too specific either because customers may not be typing the exact phrase that you provided.
- Have a regulated search radius. Some companies choose a 60-mile radius to “get clicks”, which is more of a waste of clicks. This is because possible patients would not go too far for a chiropractor in another town. They would rather opt for one within his or her vicinity.
- Hire a professional. If you are just new in online marketing, it would be best to hire a professional. Professionals would know how to properly allocate your budget, maximize your ads and choose the right key words. There are over 100 chiropractic key words as well as negative key words and other parameters that should be factored into a successful campaign.
Good luck and happy bidding on your key words.