Cheap Email Marketing
Email marketing doesn’t have to be expensive. With cheap methods, anyone can afford to use these tactics in their marketing plans. There are various ways that you can save money without sacrificing your numbers.
Your email leads are the most essential part of your campaign. Without them you don’t have an email campaign. Leads can be very expensive, but it all depends on the type of leads you buy and where you get them.
Depending on your type of business, you can probably save money on email leads by avoiding the most expensive packages. Leads that are five to seven days old are most often just as good as leads that are only one to three days old, and cost half as much. You can cut your costs in half again by avoiding “exclusive” leads. In most cases, your prospects are shopping around and looking at various companies anyway. It doesn’t really make sense to pay more for leads that no one else has, when you have just as much chance of making the sale with “shared” leads.
You save a ton of money when you purchase packages or pay a monthly service fee to obtain all of your email services from one company. When you utilize an autoresponder or complete solution, the company will often provide your leads at a discount. You can also get discounts on the solution or autoresponder if you pay in advance rather than by the month.
Don’t spend hundreds or thousands of dollars for your own autoresponder software and a dedicated server for your email marketing. You will then find yourself doing nothing for weeks while you try to set it all up and figure out how it works. Complete online solutions are much easier to use, require little or no setup, and are subscription based. This keeps your email marketing start up costs low while also making your costs easier to manage.