Archive | List Building

Content Experience Design – Transformative Marketing Writing

Through perception and articulation we experience and through experience, we transform.

The words and headers are just vehicles for delivering that experience.

The meat of every piece of content is that nebulous, intangible, yet oh-so-real Experience.

So how to nail this experiential component? Let’s chew on it together:

User-Centric Experience

A user-centric experience isn’t created or delivered in a bubble.

It isn’t just a website, blog article, or email newsletter.

It’s about the world around your audience. Where are they coming from? Where are they going? Where do they want to go? How do they want to get there? What’s going on in their heads when they’re getting there?

What’s YOUR story, what’s THEIR story, and how they intersect at this moment in time to create meaning?

What’s the narrative in this experience? What’s your big picture, what’s their big picture, and how do they cross path?

User-centric doesn’t mean erasing yourself from the story.

It’s about how you change the course of that story, from your audience’s perspective.

Design Thinking

Design with a big “D.”

Design thinking is an iterative process that connects innovation and creativity.

It encompasses the act of empathizing, defining, ideating, prototyping, and testing. (That means getting over yourself, stop sitting on your hands, willing to admit you could be wrong, and do something already.)

It includes people, product, place, process, and performance.

It’s a holistic and disciplined approach to creation that embraces the complexity of the world and the people who live in it.

It means the willingness to try different expressions, to fall flat on your face, to fine-tune so you can get closer to the dime.

Experiential Process

An experience (e.g. taking the steps to place an order on a website) isn’t necessarily experiential. Something experiential delivers a deeper impact, speaking to the guts and not just the brain.

Transformation isn’t simply cognitive or rational. It starts with resonance. It’s driven by empathy, carried on by emotions, and anchored with a twist/punch in the guts that changes the audience’s perspective forever.

It’s more than the same old pain points, benefits, twist the knife.

That means you have to make your audience feel – not only their pain but also the possibilities. Get them to experience the transformative potential of your work at the cellular level… make them feel through the process.

Goose bumps.

How can you elicit a sensation when they interact with your content? How will you send tingles down their spines?

How will you deliver experiential transformation with the power of words by imbuing your intention in everything that you create?

But this experiential process isn’t just about your audience. It’s also about you.

It’s about you experiencing YOUR body of work.

In the process of articulating your values, convictions, POV, and beliefs, you experience them from a perspective that allows you to refine the narrative and connect the dots.

It gives you space to anchor to your niche by finding your place in the world.

Right them down, read them out loud. Do they sound true to you? (Not just your brain saying, “hmm, that sounds good.”)

How do you feel? How does your body respond?

Let the process bring you to your knees. Be responsibly vulnerable.

Chew on the words and question everything. You’ve nailed you unique point-of-view (POV) when you feel the tingle.

Gather the courage to tell your story. (Because when you do it right, it could be painful!)

Transformative storytelling helps you experience your own journey from the perspective of the world around you and give you the clarity of who you are within this larger context.

It’s the thread connecting the naked you and your audience in a deep, experiential level – the level of how they experience YOU.

Content Experience Design

All these pieces are woven together into a web that connects you, your audience, and your body of work into a meaningful whole that addresses the world around you and your audience.

HONEST MARKETING starts with creating a connection between our message and ourSELVES; and a resonance between our message and our audience.

It starts with articulating and expressing that inkling inside of you, so you know exactly what the hell you’re doing and WHY you’re doing it.

If you aren’t feeling it, then don’t blame your audience for not “getting it.”

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How to Grow a Bigger Butt If You’re Flat

If you’re trying to achieve a curvy figure or a bigger butt, it is likely that you are an ectomorph. Of the three body types, ectomorph, endomorph and mesomorph, the ectomorph is the leanest. “Low fat genetics” or “low muscle genetics” are usually associated with this body type.

Muscle genetics

If you have low muscle genetics, it is very easy to overtain your muscles. If you overtrain your muscles, or if you pay no attention to nutrition whatsoever, you might be causing your muscles, and therefore you bum, to get even smaller. This is known as the catabolic state. It’s a state that your body enters during or right after exercise. If your workout takes long enough for your body to run out of energy, you’ll enter the catabolic state and your body will begin to break down muscle tissue in order to make up for this lack of energy. If you’re trying to lose weight, this wouldn’t be much a problem, since you’ll burn a lot of fat in this state as well. However, if your goal is to gain a bigger bum, you wouldn’t want this. After all, we want our bodies to gain weight.

Now, ectomorphs who have trouble gaining weight or trying to achieve a curvy figure don’t necessarily have “actual” low muscle genetics. It’s genetics for a high metabolism, that results in difficultly gaining mass. When you have a high metabolism and you do not eat enough fats (healthy ones), you’re much more likely to constantly be living in a catabolic state where you’re always burning fat and muscle and never achieving any curvy figure. So, we get to the rules.

1. Do NOT work out for longer than 45 minutes.

If you’re only concerned with the bum area, even 25 minutes is plenty.

The reason why you should not do this, is to avoid entering the catabolic state, and to avoid damaging the muscles beyond the point where it can effectively recover within 48 hours (the next workout). Your exercise needs to be short, but heavy. And don’t worry, “heavy” sounds scary, but it’s not nearly as troublesome as it sounds. Just a few intensive sets before you move on with your day.

2. Don’t do exhausting cardio.

Stick to strength training. For the same reason as the above: avoid entering a catabolic state. Running, cycling, all those activities will have you lose weight, and therefore lose butt.

3. Have a nutritious meal ready for right after training.

Do not wait too long to take in carbs (preferably fruits or juices) and sufficient amounts of protein after your workout. Catabolic state ensues when energy runs out. Hence, don’t drain all your energy by working out for too long, and when you finish, replenish as soon as possible!

4. Try not to run out of energy at all: eat plenty of healthy fats and proteins

Eat a lot of good fats, such as avocado, olive oil, coconut. Why fats? Fats take longer to break down, and contain more energy per gram than proteins and carbs do. Taking healthy fats in fair amounts throughout the entire day, provides you with a steady source of energy that prevents you from entering any butt burning catabolic state. So while the fats take care of energy needs for daily activities, the intake of proteins will make sure that your muscle keeps growing.

5. If you’re not an ectomorph

If you’re not an ectomorph, but simply someone with a flat butt, you’re probably a case of “lazy butt syndrome”. What this basically means, is that your neuromuscular system functions in such a way that the glutes are recruited to a lesser extent than they should be during movements where glutes are involved. In this case, even if you squat, you will still not be recruiting enough of the glutes to produce a serious impulse for butt growth.

How can you fix this? (Even if you are an ectomorph, the tips below will still benefit your bum growth results, so by all means follow them.)

1. First of all, make sure you’re only doing exercises that you KNOW to involve glute activity. Such as squats, deadlifts, lunges.

2. When you do these exercises, be absolutely sure to squeeze the glutes at the end of the contraction part of the movement. People without lazy glute syndrome don’t have to focus on doing this consciously, they’re doing it enough already. You on the other hand, have to make up for the fact that your bum isn’t recruited automatically. Therefore: squeeze. The more you do this, the more you will learn to recruit your bum automatically during daily functions as well, improving growth even more.

3. Try to finish the entire movement. You need to go low enough, and you also need to complete the movement when standing back up (usually, this is where you squeeze).

4. After exercise, stretch the lower body, especially the glutes.

If you follow these tips, along with a decent workout program specifically tailored to your goals, you will be sure to pack on meat!

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How To Start Building Your Own 10 X 12 Storage Shed

When people think of outdoor storage sheds to store all of their outdoor equipment, usually what they tend to do is to pick the simplest and easiest method, like constructing a ready to assemble shed kit, but they really do not consider the other alternatives available to them. What a lot of people do not realize is that building and designing your own shed is not as difficult as it may seem on the surface.

One of the great things about creating your own 10 X 12 shed a part from all the work involved is that you are able to control your material costs which is a big bonus, but more than that you get what you really want at the end of the day, which is not possible with ready to assemble shed kits. The only real difference to constructing your own shed is that pre-made shed kits come with all the material required for the job. Having said that, the material can be less robust than if you source the material yourself. This is primarily due to the manufacturer trying to cut costs to increase their profit margins.

So if you have made the decision to build your own 10 X 12 storage shipped then the first thing you will need to do is to look for shed plans. You can find a number of these type of plans scattered all over the internet, and you can also find them at you local hardware store. Try and collate as many of these types of plans as possible to give you an idea of ​​what is not only possible, but realistic. Hopefully from this type of research it will help you to decide on a direction as far as design goes.

Now once you have decided on what design you are going with, the next thing to do is to take into account your neighbors. You will be making a lot of noise and in some cases this could be a problem where neighbors are concerned. So just let them know what you are going to be doing and tell them it will only be in the short-term. In some cases, depending on how big you want to make your shed, you will need to talk with local building regulators and city council to ensure your design is going to fit in with legal guidelines and building regulations in your area.

The next thing to consider is how much material will be needed to complete the project. You also need to take into account the standard sizes the timber is pre-cut to. Ask any builder and they know exactly what the standard length of a 2 by 4 plank of wood would be. Meaning, there are standard cuts that the building industry like to adhere to. This is not a big deal, however it can save on wood waste if you knew what the standards sizes were. You can get this information from your local hardware store. You can also source your building materials there too, however try to source your building materials from larger timber suppliers, because they often deal in larger qualities of timber and as a result can offer a more competitive price than your local hardware store in many cases.

Once you have gotten these preliminary tasks out-of-the-way, you can get on with the fun part of constructing your own 10 X 12 storage shed.

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The Stretch List

We all have things that we know we should be doing or need to be doing. Things that we know will make us better guitar players and musicians, and yet we consistently avoid doing them. It's the grudge work, the stuff that's sometimes not fun and may even be intimidating. Perhaps for you, these things may include sight-reading, practicing with a metronome, ear training running through new chord voicings, learning theory, or even writing music.

Make a list of things that you know will benefit you but you tend to avoid. Call it your "stretch list" meaning things that will make you stretch and grow. Every day you pick up your guitar, pick one thing on your stretch list and start with that. Maybe picking up your guitar and practicing is even on your stretch list! Spend a good amount of time on that area. I suggest about one third of your practice session should be spent on the weak spots. By starting with doing something on your stretch list, you are creating a new powerful habit. If you stick to doing this, after a while, you will do the things on your stretch list naturally. It will not be so much of a challenge getting yourself motivated to do the things that are important. It's not always easy to focus on bringing up your weak spots. But if you do, some of those "problem areas" may become your strengths.

So before you pick up your guitar again, make a "stretch list" and commit to using it until you master it!

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Building Muscle Without Weights

You can build muscle without weights, equipment, or a gym membership. Have you ever heard the statement, “Where there’s a will, there’s a way?” There is a way to build your body with your own body weight and with things around your house, garage, or yard.

Let me first tell you a little about myself when I was 15 years old. Without going into boring details, let me just say that my family was pretty poor. But I became very interested in getting in shape. I was a scrawny, short kid growing up who got picked on quite a bit. I remember seeing ads in magazines about Charles Atlas. He was one of the first men who became well known as a muscle man. I was inspired by this man for he too was picked on before building his body. I asked my mom and dad for a weightlifting set but they would tell me that they couldn’t afford it. Frustrated, I began looking around the house for ways I could build my scrawny muscles. I saw an ad in a magazine advertising a bullworker. This was a device that had high tension cables going through the ends of a pole-like device, about three feet long. You could use the cables or the ends of the device to perform various exercises. Since I didn’t have money to order one I took an old bicycle tire pump and a bicycle inner tube to make my own homemade bullworker. I doubled up the inner tube and stretched it around the tire pump. I did all the exercises I could have done with an actual bullworker.

Another thing I would do is use some old swing set poles, which were in my back yard. Some of you are old enough to remember the old style swing sets with the thick, round poles. I would do presses, curls, and bench presses with these. I found some old hard cover books in the house. I would take a heavy book in each hand and do flyes with these. We never read them anyway. I would also take a full box of these books and press them a bunch of times. My point is; I would find any way I could think of to build my muscles. I used my imagination.

Let’s not forget that there are several non-weight exercises you can do to workout. How about good old-fashioned pushups? You can do wide-grip pushups for your outer chest, close-grip pushups for your inner chest and triceps. One of my favorites is close-grip pushups with your feet elevated. You can put your feet on a chair, bench, bed, etc. Talk about a hardcore triceps workout! I still do these sometimes. A pushup is basically an upside down bench press. Be sure though to do pushups to failure, that is, until you can no longer perform another rep.

How about pullups? If you have a doorway which will allow you to hang from the doorway you can do pullups (chin ups) or you can place two chairs about four feet apart. Place a pole, broom, mop, or thick stick and rest each end on a chair. Lay on the floor, grip your hands on the pole or whatever you are using a little wider than shoulder width and lift yourself up as many times as you can. This will build your back and biceps. Let’s not forget about crunches, lunges, chair step ups, etc.

Another way you can workout is to use paint buckets or other buckets, preferably full for more weight. Using the handles to grip, you can do presses, curls, lateral raises (for wide shoulders), wrist curls, tricep presses, bent-over rows, etc. Use your imagination; just be sure to keep safety in mind.

Yes, you can work every body part without weights. I have done it and you can too. I still do non-weight workouts from time to time at motels when traveling, visiting people out of town, and even when my car was broke down once. Where there’s a will, there’s a way.

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Managing Building Projects And Keeping To Budgets And Time Restraints

When a building project is on-going it needs to be managed effectively. Project managers are hired for all kinds of projects, but they're most useful in the larger ones where there are a lot of tradesmen all working on one project that needs to be completed in a certain order. People often set a project manager different tasks to complete, and dates to have certain parts of a project done by, meaning there are measures people can use to track the progress of a building project.

Managing a building project is all about sticking to the budgets and time restraints set by the owners of the site or building. Buddies are put into place to ensure all work can be completed, and it's a project manager's job to make sure they're upheld. Overspending in one area of ​​a building project, for example the electrics can result in there being not enough money to buy the rest of the materials for the carpentry work. Managing how much the tradesmen in each area spend is essential, and to avoid unnecessary or extravagant spending a purchase approval process can be put into place, providing the project manager will always be around when tradesmen need them.

Time restraints can be awkward to stick to, but by getting estimated timings from tradesmen the work can be planned accordingly to match, as much as possible those set out by the site or building owners. Timing restraints are put in place to give tradesmen a target to work towards, if these are unrealistic then tradesmen will not work hard enough, and equally if they are set with too much time on top it will cost money and cause tradesmen to delicately waste time.

Getting the time restraints right for a project will make the difference between meeting targets and missing them. There may well be other work planned for after the stages a project manager needs to manage, meaning if the timing is off even by a single day, the work will be delayed and cost the owners a lot more money. Some people have the ability to easily manage others, and it helps if they have the relevant knowledge from being a builder or architect for years. Architects make the best project managers, as they know what they want and they'll force tradesmen to redo work if it's wrong without it affecting the overall timing restraints of the entire project.

With budgets and time restraints covered, a building project will run smoothly and to plan, meaning money can be saved on the work and more can be planned thanks to the efficiency of a project manager.

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Client Newsletters: Do They Really Belong in Your B2B Marketing Mix?

Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactical for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it's a worthy tool, or how to improve your current newsletter.

MYTH # 1: Your Firm Needs a Client Newsletter

Marketers want you to believe that your firm needs a client newsletter. But traditional newsletters – containing commentary ranging from tax legislation to new technology, or who's joined the firm – are not a marketing necessity. In fact, at many firms their client newsletter is a marketing albatross. Each issue involves a frustrating hunt for timely information of genuine interest that has not already been provided to clients by another news source. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a larger price, in terms of brand damage. Canned content says to target audiences, "We value our relationship, but we do not really care enough (or know enough) to produce our own newsletter."

REALITY # 1: Your Firm Needs to Drive Top-of-Mind Awareness

The intrinsic purpose of tactics that communicate with clients, prospects and referral sources is to reinstate the perception that your firm is smart, trustworthy and prepared to help. Beyond keeping and growing existing clients, your primary marketing goal is to drive top-of-mind awareness with target audiences. That way, when a prospect is seeking assistance, there's a greater likelihood your firm will be selected, or at least will be put on the "short list" of candidates. If that's the goal, then consistency and quality of the contact are critical; none of which necessarily require a newsletter format to accomplish.

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MYTH # 2: People Want to Learn About Your Firm's Success

It's nice to think that clients and prospects really care about your firm's growth and accomplishments. The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to clients who generate revenue for the firm. Blowing your own horn can also backfire. When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner is not focused on client matters other than self-promotion, or whether the cost of his book's publicity tour will result in higher hourly rates.

REALITY # 2: Your Clients, Prospects and Referral Sources Care about Themselves

Understanding that all people are self-interested can make you a better marketer. Rather than creating a newsletter content that's based on what you know, on what you've done or on what you can do, focus instead on the ideas, talents and accomplishments of your target audiences, regardless of where your firm is performing any role in their success . This is a very tough concept for many B2B firms to understand and embrace: that the most powerful form of thought leadership does not involve pushing out your own ideas. Instead, it involves deciding what ideas merit the attention of your target audiences, as well as what voices are worth listening to. True thought leaders seek to manage the conversation, not to control it.

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MYTH # 3: A Newsletter is a Cost-Effective Marketing Tactic

The old saw, "Cheap is dear" rings true when it comes to newsletters. If it's created in-house, few firms actually track the hours required to write, edit, approve and publish their newsletter. If it consist of cut & paste content, few firms consider the cost of producing a newsletter that very few people will read or respect. Regardless of content, only a small number of professional service firms proactively work to expand their newsletter's reach, to maintain an adequate CRM capability, or to properly leverage dialogue analytics from open and click-through rates, if their newsletter is delivered online.

REALITY # 3: Your Marketing Requires More than a One-Way Conversation

Newsletters are one-way conversations. A fundamental marketing objective is to engage clients and prospects in a conversation regarding their specific needs and opportunities. Despite the buzz regarding social media, that channel can also fall short in terms of engagement. If your firm's traditional and social media marketing tactics do not serve as catalysts to drive Face-to-Face discussions and Word-of-Mouth referrals, then their "cost-effectiveness" can never be measured on a meaningful basis.

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Proper Form – Crucial to Muscle Building Gains

Do you ever see big guys in the gym lifting huge amounts of weight but using terrible form? Being able to lift more weight by using bad form can be appealing at first, but it should be avoided at all costs! Not only can it lead to strength plateaus, it can be dangerous to your health. Whether you are trying a new lift or trying to move up in weight in an old lift, it is vital that you do the movements carefully and correctly to see the best results.

Any time you use a new lift, make sure you know what you are doing before you try it. Since there are many variations of common lifts, give them a try and see which one best for you. If you are unsure if you are doing the lift correctly, ask a personal trainer who works at your gym or even another more experienced lifter. They can be especially helpful in observing any movements that would be consider "cheating."

Once you have the proper form down, choose a weight that allows you to complete the desired number of repetitions using the correct form each time. Once you are able to exceed the desired amount of repetitions in a given set, it is probably time to do more weight. However, do not compromise correct form to lift more weight! This may seem easy at first but will only harm you in the long run. By ignoring form, you are most likely generating extra momentum or leverage from somewhere else which defeats the purpose of the lift. Again, it may seem like you are able to move up in weight, but once the lift becomes about the cheating, the muscle group you are supposed to be training may not get any stronger. This can be the cause of major plateaus.

More importantly, using incorrect form can be dangerous. Lifts are designed to train the desired muscle group or groups while minimizing the strain on other areas. If you do not use proper form, you may be putting too much stress somewhere else which can lead to injury. The point is, using too much weight is a terrible reason to risk injury.

Using correct form trains the desired muscles properly and most efficiently, leading to the best results. Bad form not only hurts your results and places you at a higher risk for injury in the long run, but it also looks a little embarrassing. Always focus on lifting correctly and emphasizing proper form as it will pay off.

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Building Muscle Past 40

At the writing of this article I am 46 years old, soon to be 47. I continue to make progress and I continue to get stronger. I have never taken steroids and I never spend more than five hours per week in the gym. I don’t really like talking about myself too much but I will do so only to emphasize my point. I recently achieved a new max in my leg press. I can now leg press over 1100 pounds. Likewise, I bench press 355 pounds, press over 250 pounds, squat over 400 pounds, etc. On many of the cable machines in the gym I now use the whole stack of weights. Believe me, I do not do this to show off but it simply makes no sense to handle less weight than what I am capable of because I would just be wasting my time.

If you are over 40 and have little or no workout experience do not give up hope. You are not too old. If you will abide by my other principles I have written about in other articles of mine you can make a lot of progress. You are not “over the hill.” Do not accept this as an excuse. Many men and women began working out or even began hardcore bodybuilding in their 40’s, 50’s, or even 60’s. Remember, you still have the same muscles in your body that you had when you were in your teens and 20’s.

So how do you build muscle past age 40? Okay, are you ready for this? Here it goes! You do the same thing you should do if you were still in your 20’s. What is that, you ask? You do heavy, partial reps to failure or near failure. You perform short, intense workouts. You give each body part plenty of time to rest before training that body part again. You be sure to eat a proper diet of protein, carbohydrates, and fat. I recommend you read other articles I have written, which go into more detail about how to perform your workouts. I teach that it is important to keep the stress on your muscles but not on your joints, especially as we age. This is one reason I recommend that you perform partial reps because by doing partial reps you will not strain your joints. Also, by doing partial reps you are able to use more weight and when you use more weight you build more shape, size, and strength. This is how I have been able to continue making progress in my late 40’s.

Finally, to ensure that you are making the most progress possible, it is mandatory that you consume plenty of healthy foods each day.

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Vince Delmonte's No-Nonsense Muscle Building Book – EXPOSED

The next generation of muscle building book has hit the news stands. Vince Delmonte's No-Nonsense muscle building book has created quite a stir among the fitness industry. Is this book really great for building muscle mass? Can it live up to expectations?

The number one question in today's muscle building society is how to build muscle mass and keep it. If you have ever experienced with bodybuilding, weightlifting or weight training you know this industry is full of muscle building books and information.

Vince's newest muscle building book is packed with information about Supplements, Nutrition, Training tips and Resources …

So what does this new book offer you?

We have reviewed Vince Delmonte's new building building book and realized the importance of quality muscle building programs available on the internet. The market is currently flood with information and finding anything can be a daunting task.

Muscle building has long been a competition sport and everyone can enjoy the realization that looking and feeling great can be achieved. Start to turn Heads at the gym, get solid ripped muscle by packing on the quality pounds …

A closer look inside Vince Delmonte's muscle building book-No-Nonsense muscle building-Skinny guy secrets to insane muscle gain reveals an interesting concept when done right.

The book boasts lots of information on training and how to's-51 one weeks worth, such as developing a routine and nutritional dos and don'ts. All the nutritional guides and meal plans are divided out for you 84 weeks worth.

This makes gaining weight easy, as most people do not eat clean and healthy. The largest aspect of building true muscle size and strength is spelled out for you.

The big message being explained here is to listen to your body and mind and you can achieve great results. To seriously gain weight and look good you need to focus on developing a sound routine.

Muscle building books can be great resource for tips, advice, and information. The biggest aspect of Vince's muscle building book is the daily planner and how to track your own results each and every day …

Vince DelMonte is currently Canadian Fitness Champ and featured in Several Fitness magazines. Why not learn from the industry leaders and gain 10 pounds of muscle over the next 12 weeks.

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