Business Idea – New Type of Laundry
Mohan is living in a small city, but he dreams big. As a student of Art College, he does not see any huge opportunity in job market. He also wants to do something for himself, which he can say is his own. In terse, he is dreaming to become entrepreneur.
In his city, he observed that people bought branded shoes but after a few months their shoes require repair but due to lack of knowledge and all together different varieties of shoes which need sophisticated handling. Here, the idea comes -SHOE LAUNDRY, a totally new concept, initially he did not have enough sum of money to start this concept.
He started this business at home garage only with customers of his street only. Initially he faced lots of problems to start it up, but slow and steady he is growing, once he was getting confident, he start marketing this concept. Strategically, he distributed pamphlets in posh areas, gym points, dance centers, aerobics classes etc. This segment was really starving to give new look to their shoes.
He not only provides laundry service but get repaired their shoes too, better service with technology up gradation makes it hot cake in this town. Now, he has a very good office at prime location of the city and also has good employees number with loyal customer base. In future he is planning to open new branches in different cities.
New concept with sound strategy never makes you fail to get substantial success in your life. Mohan did not do anything great, it was a similar job as many cobblers do since shoes have been invented (I think). But he did this old job in a completely new way. That's why it is aptly said "Winners do not do different things but they do things differently".