Business Blogging – How To Connect With Customers Using a Small Business Blog
Can you really connect effectively with customers using a blog?
Some companies get it and some companies don’t. A lot of business professionals don’t understand that connecting with customers is a great way to increase sales and grow their business.Communicating with customers using a blog seems a little too “touchy -feely” for many old-school entrepreneurs.
But in a world where people are constantly moving, changing jobs, and working put under tremendous stress, being able to reach out to a trusted advisor or specialist can be a great help for many harried customers.
You can become a trusted advisor to your clients or customers by talking to them and listening to their problems. We all like to do business with people, we feel we can trust and who we feel understand us.
Tips For Improving Your Customer Connections Using A Blog
Use your blog to collect comments from visitors. Unless you are hit by a lot of spam or junk comments, always leave your blog posts open for your readers to interact with you.
Read over every comment you get carefully. Always respond to any comments that are made by legitimate readers, even if it appears to be a complaint or something that is negative.
Even a negative comment can have a positive effect if you handle it in a responsible and professional manner. I myself look for negative comments when looking over a blog, I am not familiar with just to see how the blogger handled the situation. If they handled it well, I am prone to feel that they are authentic, genuine and cool under fire.
By using excerpts from e-mails appropriately in blog posts, you will be able to write articles that answer issues that your customers may be feeling but don’t talk about often.
Read over your e-mails and respond to them quickly and promptly. Sometimes e-mails can be used (with permission of course) as examples of common customer problems, questions or issues.
You also can improve customer connections by utilizing online chat. Use this new technology so customers can call you via VOIP (voice over IP). With VOIP customers are able to call your business in real time from your website! Both any online chat system and real-time phone messaging are both affordable and fairly easy to install.
These are just a few of the ways that you can use your blog to connect and build relationships with both current and prospective customers.