Building That List – First Steps
You may be new to internet MLM or perhaps you are new to the idea of building a list.There are two essential components that will ensure your success. A squeeze page and an autoresponder. Firstly, why is it so important to build a list? Well the internet can be quite an anonymous place and it takes time for prospects to like and trust us.
It takes at least 7 communications before most prospects feel comfortable enough to trust us to ask for more details about our home based business. So when we have a list of people who have opted into receiving emails from us, we have a list of potential buyers of our product or prospects for our business.
A squeeze page is essential. It is a page of pertinent information that tantalizes the prospect to complete his/her details before getting access to more information at a website or in an email. Most squeeze pages will ask for a name and email address. It can be off putting for prospects if they are asked for too many details, such as address and telephone number.
You will find that fewer of them opt in to get more information if asked for too many personal details. You can make a free squeeze page by going to http://business.blinkweb.com.
An autoresponder is another essential component. An autoresponder will send emails to the prospect regularly as programmed by yourself. So an email with some useful information could be sent every few days.
The recipient gets used to seeing your name and reading your emails, and it builds credibility over time. A reasonably priced autoresponder can be obtained at www.icontact.com.
It takes time to build a list. Crucial to your success is to provide as much useful information as possible. Your squeeze page should never ever try to sell to your customer. Remember it takes time to build trust on the internet.