Building Search Rankings With Internal Linking
When building your website you will want to include a number of links within the site. The links should not just be found in the menu navigation but should be found in the actual content on the page as well. Internal linking is linking to a page within your domain. When one of your visitors clicks on one of these links, it will take them to a page within your site that will specifically talk about what they clicked on.
For example, if your page is about search engine optimization and one of your keywords is “internet marketing” a hyperlink can be placed under the anchor text “internet marketing”. When a visitor clicks on that link they will be taken to a site which discusses internet marketing. If you mention a product or service, link to a page specifically about that product or service. Using keywords for the anchor text of these links will help search engines determine how the pages should be ranked in the search results.
This creates targeted keyword interlinking between pages. Whenever you create a page or a post on your website you should use a keyword or some relevant topic within your content to create a link to another page about that same topic. This provides internal linking between your pages. Keyword research should be performed for all important pages of your site including blog posts. Use the keywords that are relevant and well-searched as the anchor text for the links.
The keyword link should be natural in the flow of the content. If the keyword containing the link is just thrown into the middle of a sentence and it doesn’t make sense, it will be worthless. The quality of the content is the first priority so the keywords need to be used in a way that makes sense to the visitor.
Search engines like internal linking because they will be able to see all the other pages on your website when they index it. It will make it easier for them to rank your pages for keyword searches and to index your website as a whole.
Visitors like internal linking because as they read through the content of a page they can learn more about various topics by clicking on links to specific pages about the topic. Good internal linking helps your visitors move around your website smoothly from page to page finding information about the things that interest them and allowing them to discover different areas of your site. This helps to improve visitor satisfaction and helps to generate more conversions and sales.
When optimizing your onsite SEO internal linking is a win-win, readers appreciate and so do the search engines which make it worth the time all around. Internal linking is an important factor in achieving higher search engine rankings. If you have any questions about building internal links for your website, search engine optimization companies can help.