Building Relationships and List Building is Where You Should Start
Whenever you are starting a business, generating revenue is always in the back of your mind. Often times I get asked, if you don’t have a large amount of money to draw from in the beginning to start your business, what are some cost efficient ways to get started?
Now, everyone’s situation is different and therefore there is not one set answer. What I will suggest is some ideas and insights that I used when I was starting my own business, deep in student debt and right out of university.
Coming right out of university I didn’t exactly have experience with marketing products. I was in a desperate situation with no money and no contacts. Now, I’m not sure about you, but when I become desperate, the more creative I become. My situation was actually a great opportunity to be extremely creative with what I could do.
Getting started will always present obstacles, which can be overcome creatively. Getting people’s attention, building relationships, creating products and marketing those products can be completed by finding creative ways to do them.
This is really a great opportunity for you to build momentum from your creativity and use it in an effective way. You should really think about what is important to you at this time. Is generating revenue important? Building a list? Creating products?
Focus on what is important at this particular point in your career. Maximize that area by utilizing your creativity. Of course revenue was important to me when I was first starting, but not the most important as building a long term profitable business.
To be able to secure a profitable business long term I had to made the sacrifice of early profits. Instead I gave away what I did have, time and exchanged it for products, services, JV opportunities, all kinds of things.
I utilized the time I did have and started volunteering at and for anyone I could. Any help someone needed marketing, I would do. I would write for people. I would volunteer at events. Although this did not give me immediate profits, what I was doing was building relationships with key people, who would help my career in the long run.
When first starting out, you will have to work a little harder and may have to be more creative then others to achieve what you want. What you have to do first though, is to figured out exactly what you want.
The problem for many is they don’t do this, then they end up going in circles. When you are starting out I really want to encourage you to really think about what you are looking to do. Do you want to generate revenue? If yes, find creative methods to generate revenue in a short period of time.
If building relationships to help you secure long-term profitability, rather than generating revenue right away, you need to focus on creative ways to connect with people and build those relationships.
Everything really boils down to what you want to be focused on at the start. Building your list may be important to you, so find creative ways to build that list and focus on that. Building relationships and getting building your list is important to start off with in my opinion, because that is what will carry you on in the future.
When starting your business off on a tight budget, you really have to focus down into what you are looking to do and accomplish. Secondly, really tap into your creativity, it will move you beyond your excuse of not having money to do something and help you find alternative solutions to get by. It may take a little longer or seem different, but once you find your creative side the end is limitless.