Building an Effective Squeeze Page For Better List Building
I create squeeze pages for my clients often and they will ask me why they need to have a separate page to promote their website. Many business owners think that their website is all they need to build traffic and produce great marketing results. Here is the real reason for building your squeeze page and what you absolutely must do to make it work for your bottom line.
A Squeeze page is a single web page that offers your prospect something in exchange for their email address and any other pertinent information you will need to communicate with them. This is vital for any website that sells a product or service. You will need to decide how many squeeze pages you will have based on the variety of search terms that apply to your company or service. Let me tell you why you absolutely must not overlook this important website technique.
A few years ago, web masters and search engine optimizers fought each other for their client’s page ranking dominance. Gateway is a phrase used by webmasters and search engine optimizers to describe a webpage designed to attract visitors and search engines to a particular website. A typical gateway page is small, simple and highly optimized. Its primary goal is to attract visitors searching for relevant key words or phrases, and provide hyperlinks to pages within the website.
There was keyword stuffing, meta tag script manipulation, phantom keyword spamming, and other techniques too numerous to mention. One of the most prevalent and legal means of increasing the search engine ranking was to create a lot of single pages that were related to keywords. These pages were then associated to the website but only served to satisfy a particular keyword search. The search engines no longer respond favorably to gateway pages. The search engines
We found that the search engines are looking for content and relevance as well as pertinent links from outside sources.
Article content sites are now a valuable source of relevant links. The website rankings are affected by the amount of relevant outside links to your website. Mini sites are 1 to 3 page websites that are geared to a specific set of keywords. They have their own domain and IP address. They can connect to your main website and do double duty by displaying a squeeze page and even contain Google AdSense advertising. An excellent example of a mini site is the Squidoo lens.
Search Engine Optimization is a series of measures taken by webmasters whose job it is to get your website noticed. The techniques range in complexity. I recommend you keyword optimized article marketing for SEO success.
Pay Per Click
If you use pay per click advertising for your website, you definitely have to connect it to a squeeze page. The best way to do it is to create several squeeze pages to fit your main keywords.
Retail and Service websites need them too.
You should have a list building strategy for all your websites. If you want to build rapport with your viewers and bring prospects around to your side, build squeeze pages to offer a free download and send your prospects updated information.
List building and list maintenance
Once you begin to build your list, keep feeding and maintaining it. Offer more valuable information on a regular basis. Sell them something and lead them back to your website often.
So you see that squeeze pages are absolutely vital to generating business for your website.
If you can create squeeze pages that speak specifically to your search terms, you will find better prospects and make more repeat sales. If you need more information or help in creating your squeeze pages, send me an email and I’ll get in touch with you.