Build Your Opt In Email List Using Articles
There are a couple of things that you should have at the very top of your list of priorities when attempting to run a business online. First, obviously, you must be sure that your products and services offered are of quality content. Next you must concentrate on continuing good customer service. This is what ensures that not only do you get customers from your efforts, you are also able to hang onto them and build a strong relationship that will benefit both of you for perhaps years to come.
One of the best ways to go about being sure you can consistently deliver quality products and services, as well as quality customer service is through an opt-in email list. With an opt-in list, you have the freedom to do a few things. To begin with, since your readers actually opted into your list, you know that they are interested in what you have to offer. So they are willing recipients of your mailings. This will allow you to launch new sites and affiliate programs in a timely fashion. Opt-in marketing is also a very low cost way to take care of your advertising.
Then, of course, you have the ability to consistently provide your readers with updates, fixes (such as with new software products), and good content that they can use to learn from, which is the real reason they signed up for your list to begin with. A good way to provide content that will keep your readers wanting more is by providing interesting and informative articles that you send them in a newsletter. These articles are the best method for promoting your products and such, as opposed to constant hard-sell advertisements that will eventually push your readers away.
Articles are also a fantastic tool for building your list. Consider that if your opt-in readers enjoy reading your articles, then the people you are looking for as future subscribers are the types who will be reading them in other places, as well. When others read what you have written online, then they will automatically trust you and want to become your subscribers, as well. Then you have the opportunity to take care of them the same as you do your other readers.
As you can imagine, the more articles relevant to what your business is about, the more relevant you become to your specific niche or niches. Adding these articles to your website or blogs will make them more relevant in the eyes of the search engines, as well. All of this quality content will entice your readers to opt in to your email list. At that point they have shown a trust in you and will be open and receptive to your promotional materials.
If your readers find your emailed articles to be informative and worthwhile, some of them may even forward your emails onto others that could potentially become subscribers, so be sure to always include links to your website where the articles are posted so that anyone reading can get there and find out more about you, your business, and the subject at hand. You never know who might want to opt in to your list or how they find out about you.
The long and short of this is that articles are a highly important part of your marketing. They can be used both for building and for maintaining your opt-in email lists and websites or blogs. Use them well, and your reputation will glow, attracting more people to your lists that will want whatever you offer.