Build a Good List
Email advertising has become a very reliable way to boost revenue. Unlike traditional paper mailings and leaflets, email updates and advertisements need only be created once and then sent out to everyone on your mailing list.
It's important to be very clear on something from the outside though; this is not spam!
Spam is annoying junk mail, sent out to every email address that has been able to be collected by the sender, indiscriminitely. E-mail newsletters, ads and updates have become a very refined way to reach current and potential customers. Spam is an axle while targeted emails are a scalpel.
Many will have already realized that emails are now able to display HTML in the body of an email. So, if you use a high quality web design program, you can quickly create professional looking email advertisements.
And in addition, once you have created one, its a simple step to save it as a template for future reuse. This will create a unity of design and give your advertisements a unique appearance.
Now before you can transmit these professional communications, you must first have an email list. That is where email capture comes in. If you've spent any amount of time on the internet, you've seen email capture forms. They're the little boxes that essentially say, "Hey, do you like what you're seeing and want to receive updates?
Once your email address is entered onto the list, and confirmed (called "double opt-in") you'll start receiving the email advertisements and updates.
The best part about this system is that the people who decide to sign up for the list are already heavily disposed towards visiting your site or purchasing items from your business.
After all, if they did not like your website, they would not have signed up. This small little email capture box is building you a list of potential customers that are very likely to either visit again or purchase items.
The best part is that email capture forms are incredibly easy to enter if you're using a high quality web design program. Just a couple clicks of the mouse button and it will be created. And, like any other item on your website, it can be modified to fit the aesthetic of your website.
Email captures are automated systems, too, so once you've created it once, you can just sit back and watch your customer list grow.