Blogging Tools: The Importance of Coaching for Bloggers
Bloggers of course need to have some coaching program and for coaching, I mean, to have some kind of personal access to you. Because there are various ways to train people, to help them and one of them is through your blogs, through your regular free postings that you are providing to your readership.
Some people will really choose to work with you on a more personal level like in a group coaching sessions or a one-on-one sessions. That means that you will teach them what you know, teach them how to get to the next level in your area much faster than they would be doing this on their own.
Well, reading your free information on your blog, of course, they will learn a lot of things and a lot of techniques and strategies. Of course, coaching means that you could help them in a more advanced way and to help them advance much further in a shorter period of time. For example, let’s say you simply want to help people in the area of losing weight and you produce great blog posts with special diets and special posts which include maybe videos and other audio information.
For people who really need your more personal help, you could create a coaching program which could run anywhere from a few weeks to a few months, or even a year or longer. Really, the possibilities are many here and that will be very, very helpful for people to get your more personal attention. Not everybody will choose this because of course, personal attention is very expensive. Your time is very valuable and your time is limited.
Because they’re getting much deeper results, much greater results, of course, they will be willing to pay you higher prices. You can think about the length of your coaching program of course, in various ways. If it’s an introductory program in your niche, so you could actually created it as a one month, four-week training program. If it’s more advanced, you could do 12 weeks or even a six-month program or even one year.
I know some people who have continuity programs when people paid you monthly or yearly fee. Then, you could provide them coaching basically on a regular basis without limitation, without the end date. Sooner or later of course, people will stop, will cancel their membership, will cancel their account. Because either they are advanced too much or your help will be no longer needed for them. There are still people in your general audience who need your more in-depth help.
Some of them will stay for quite some time and if you think about it, the value of such customer who pays you month after month after month is very, very high. Perhaps, hundreds or even thousands of dollars in total during the lifetime of this customer. You should treat those special customers with extra care and attention and provide them very, very amazing help.