Blogging Success – 3 Key Things You Really Need to Know
Blogging is a great way to get an immediate presence on the internet. You can give your opinions, thoughts, write articles, embed videos and build lists with an opt-in form to allow your readers to subscribe to your newsletter. You can even promote yours or other marketer’s products!
Having a blog has an added advantage. Google loves blogs, because of fresh content that is added on a regular basis. A blog is like a journal or diary. Surely it is not that simple, what is the catch? Well let me go through some key points that you should bear in mind before charging ahead and heading for the race track.
o Consistency – If you decide to have a blog, regular consistent content is a must. As you become more of an authority in your field, visitors will expect regular updates on your blog and you must deliver to keep their interest. This can create pressure especially when you are brand new, being able to produce without suffering from writers block.
o Flexibility – According to legend it is said that a blog is more flexible than a static website (a site that hardly changes). It is true that you have the flexibility of updating with opinions, articles and more plus Google having a love affair with blogs! However there are restrictions on the design while you can have more freedom with what you can do on a normal HTML website.
o Platform – One other thing is to decide which Blogging platform to use. There are basically two platforms to choose from, Blogger and WordPress. Which one do I choose? Blogger is free and great to start, however the only problem is that you lose ownership of the content. With WordPress you own the content but it is not free (through hosting account) and also complicated to set up.
I cannot recommend blogging highly enough but if you are new and still learning your niche, starting off doing article marketing could be your best option. Writing articles will build your confidence while learning but most importantly you will not be under pressure. You can then link your articles back to your static site.