Blogging – How to Write a Captivating Blog Post
The one thing that bloggers struggle with on a daily basis is writing great blog posts that draws in traffic. While writing does take a certain amount of skill, with enough practice, you can produce posts that captivate your audience. Here are a few tips for writing blog posts that get read.
First, you must draw the attention of your reader to your article. Chances are good that your visitor is actually viewing your blog in a feed reader or going through a page of search engine listings. You have to stand out from the sea of ??other article choices and you do that by writing an attention grabbing title.
There are a number of tutorials online that will teach the intricacies of writing a great title. Basically you want to write something that will make the reader pause and then click. Titles that appeal to the readers' sense of curiosity, speaks directly to a need or makes outrageous claims do very well.
When it comes to writing the actual blog post, there are a few things to keep in mind. First and foremost the blog post should deliver what the article title promised. For example, if your title promises to give tips for losing weight then your article needs to provide those tips. Otherwise you will lose credibility with your reader.
Next, refer directly to the reader. Instead of writing things like, "some people", use the word "you" whenever appropriate. It creates a sense of intimacy that helps draw the reader into the article. This is very effective for blog posts that are written to solve specific problems the reader is having.
Lastly, try to include personal stories and examples whenever appropriate. Doing this further personalizes the article and helps your readers feel comfortable you. Your personal testimony will add credibility to the points you are trying to make in your blog post. Additionally, do not be afraid to let your personality show through your writing. People like to connect with other people not words on a page.
After you have finished writing and editing the post, set it as for a day or two and then reread it. Usually you will pick up on spelling and grammar errors as well as points that may need to be clarified. Writing great blog posts takes finesse. Spend the time needed to carefully craft your article and you will be rewarded with an audience that hangs onto your every word.