Blogging – How Blogs Drive Traffic
Online, information is power. By demonstrating that you have the information, you have the power, and so people get very interested in what you have to say. And when they are interested in what you have to say, they listen. This translates into web traffic.
The blog is probably the best way to show that you have the information that people need. Blogs are not just ways to show that you have a lot of free time; they have become yet another way for a business to get their message out. They act as a way to disperse press releases, get comments on new products, and to even provide customers with interesting tips. They can also give out information on people associated with the business (such as mascots, actors in commercials, or characters in associated campaigns).
The blog can be used to demonstrate that the company is at least on top of the curve, and that it cares about its customers. By maintaining a proper blog, potential customers become interested in the company, and therefore follow any links back to where the company wants them to (such as to the company site).
Keep in mind that this is not as easy as it sounds. You need to keep updates coming on a regular basis, and to keep the material fresh. If you can not do that, then do not bother, as the blog will actually drive visitors away. But, if you can do that, then the blog is a very effective way for you to gain traffic.