Blogging For Business
A successful blog can do wonders for your business but writing it, raising awareness, and spending time working out what topics you should be covering to make it interesting to your readers is only half the battle.
You also need to understand how to ensure it is as visible as possible. Put simply, if you use techniques to make your blog more search engine friendly, your site will receive more visitors. A higher number of visitors to your site means greater awareness of your brand, more prospects and can even push up your direct sales figures.
Search Engine Optimization
SEO is not, as some people think, a highly technical skill: good results are generally achieved with a mixture of relevant content and links.
However, in order to achieve the best possible SEO results it's important to do some research too. Find out what your competitors are doing, and conduct research into what customers are searching for online before they land on these blogs. Once you know what these keywords are, this will help you to create a list of topics that you should cover in terms of content. This will also save you time later on because you'll have a plan for what to post and when, rather than having to rely on a flash of instant inspiration every time you sit down to write.
Once you have started your blog, it's vital to instill some discipline in terms of frequency of posts. Once a week to begin with is fine, but several times a week is better. There is nothing worse than happening upon a blog that was last updated three years ago: although the reason for the abandonment might be quite genuine – such as a huge upsurge in business – it does look a bit like the business has died, which must naturally be avoided at all costs.
Once you've started writing on a regular basis it's a good idea to keep the list of topics for your content close to hand as well as the keywords you singled out for inclusion in your posts. However, it is best not to try to write your entry with keywords in mind, as it can make your blog come across as wood or a bit strained. The best way to ensure your posts read naturally, and are also SEO friendly, is to write your blog entry first and then go back to include keywords within the content.