Blogging and Social Marketing
Blogging is for fun is what people always thought about, but not anymore. This tool can be used to further social and philanthropic causes also. With the whole world reading blogs it's certainly a wonderful marketing tool for social causes. Since blogs are posted and read in the age group of 15 – 50 it can be used for spreading Aids awareness programs.
Promotion of condom use for safety can be spread through blog posts. The Director for HIV / AIDS Prevention and Care spoke about the use of blog and how because of the Internet awareness has spread and the issue is out of the closet.
Changing social norms requires perseverance. The only way to really turn the problem around is with the kind of social marketing efforts that convinces kids that drugs and alcohol are things not worth the risk of experimentation. Blogs can make kids aware of the risks and danger lurking around because of these deadly habits. Causes such as 'smoking is injurious to health' can also be spread through a blog.
Blogs can also be used in schools to educate about environmental hazards. Young minds are fresh and if channeled properly can be very fruitful to the society.
Many experts in marketing say, "Blogs and RSS represent the new social media and is a marriage between the powerful social dynamic of people talking to other people about the products and services they like and the speed, reach and efficiency of Internet technology".
The responsibility of building a client base to market a product using the blogs as a marketing tool is still nascent. Through blogs you not only reach out to people you are creating a social community for your product.
Credibility, Reputation, Authority and Authenticity are the four important characteristics for a blog. Since your blog presents you it should convey the right note to everyone.
According to marketing analysts today the world is moving into consumer controlled marketing environment. It's no secret that a successful blog can be one of your most important marketing tools. There are several examples of companies doing it right on the blog post and enjoying the benefits of direct social marketing through blogs.
Blogs are powerful social marketing tools that can be used to effectively drive more traffic and establish important search engine ranking positions. Blogs also offer an advantage for market penetration through search engines, establishing brand reputation and compelling marketing conversations.