Blogging – 3 Things You Can Do to Get Started
When I first started blogging, I had no idea what it really was, I just heard it was something great to do for your online business. I was under the impression that blogging was just writing a paragraph or two and posting it to the internet to attempt to sell something or direct others to your website. Honestly, it took me years to understand that blogging is something entirely different. At least different in the approach to selling something or directing others to your website.
The definition of blogging essentially comes down to "creating a conversation between you and your readers using online posts". The important word being conversation.
My first blogging attempts only consist of posting information and no real openings for conversations with my readers. This posting might have been fine if someone was actually reading my postings but for truly creating dialog, popularity and a successful blog, I had a lot to learn. Following are three basic steps I learned that helped turn my blogs around from "no one is really interested" to true conversation interactions online where the beauty of blogging really occurs.
First as I mentioned, blogging is meant to be a conversation between you and your readers so keep your writing style conversational and easy to read. Avoid being too wordy or technical. Also avoid jargon and flowery language. Instead be inviting and friendly, be candid but not promotional. Create posts which prompt feedback which is a must for a successful blog
A good post is one that shares new information or, to a lesser extent, extensive commentary about some issue on which you are an expert. That given, include your commentary about a particular subject that you know a lot about. Do not be afraid to let your reader know what you think and encourage their input or response. Be gentle about your opinion yet let your opinion be known all the same.
Second, update your blog regularly. Ideally a blog will be posted to 5 and 6 times a day but do not let this scare you, many successful blogs are posted 3 times a week. When first getting started, have several blogs in mind which encourage feedback and instead of creating long, laborious blogs, break them down into smaller postings which will give you more posting opportunities. For blogging, frequency is key and shorter is better.
Thirdly, make an impression by writing findable content. This would include a good title using good keywords. Use relevant terms in your first paragraph for search engine find ability. To find good keywords, try using the free download at goodkeywords.com or use the keyword ranking tools in Google's AdWords or Yahoo! 'S Overture sites.
With blogging, do not be afraid to get going! Reading and commenting on others' blogs will help you learn and most blogging websites such as WordPad and Blogger.com are set up for you to get going quickly. It may take a while for your blog to get "known" on the internet but you'll probably find that after it gets going, it will be impossible to stop.
If you have any comments or things you've learned about blogging, I would love to hear from you!