Blog Strategies – Combining Blogging and Social Networking For Greater Publicity
If you've set-up an Internet business but you're not blogging about it, then you're missing out on one of the best ways to get targeted traffic to your website. However, getting a blog up and running and keeping it updated is only part of the story. One of the most successful blog strategies involves taking advantage of web 2.0 social networking sites to publicize your blog posts.
The main reason why social bookmarking sites should be a part of your daily Internet business activities is that many people use these sites as their main source of news and gossip. A popular social news site such as Digg gets a lot of traffic. Digg attracted more than 230 million visitors in 2008. People visit Digg and similar sites to find out what's new and share content from the web, including their own blog posts. If users like what they read, they can vote for the article, and if an article is popular enough, it will reach the top pages of Digg and be seen by millions of visitors. Other social sites use a similar voting system.
If the blog posts you submit to Digg and other social sites do not get any votes, you're still getting the benefit of building one-way backlinks to your blog, so it's well worth the time in making a point to submit your blog posts to social marketing sites. Also, it's very easy to do and quite often takes just a click of a button.
Another benefit from blogging regularly and submitting your posts to social networking sites is branding yourself and building your creditibility. Make sure that you use keywords that people are using to search for your kind of business. Social networking will also give your blog a great boost in search engine rankings, and you may find that you can get your site into the top ten of Google for a wide range of keyword terms if you take a disciplined approach to social marketing.
Speaking of discipline, do not take on too much when it comes to social networking. Too many people try to submit their post to every social networking site that they can find only to feel overwhelmed by the huge number of social networking sites that have sprung up in a reliably short time.
It's much easier to choose a dozen of the best social networking sites for your business and to concentrate 90-95% of your social networking and marketing effort on making regular submissions to those sites. The other 5-10% of your allocated time can be used to post occasional funds to other social marketing sites where you want to maintain a presence.
By utilizing a focused and disciplined approach to blogging and social networking, you'll gain much more publicity for your blog and online business than you will if you take a scattergun approach to social marketing. Combining your blog posts with social networking is one of the top blog strategies which you can implement.