Blah, Blahg, BLOG!
Let’s start with a couple of basics. Writers write. Bloggers blog. Seems like a perfectly compatible cross-pollination in the midst.
Mmmm… not so fast. A creature of a somewhat nebulous nature, blogging for many remains undefined-somewhat hazy-enigmatic-and oftentimes burdensome. Mention blogging and the need for doing so to most business owners, and the response is almost always the same. The stare. The sigh. The acknowledgment. The resolve.
I, for one, am not lacking in material. It’s not like I’m short on things to offer or say. I’ve launched a new business and could use a little extra press. Blogging for my business should be a natural. After all, content writing is my job. I write blogs for others-why not myself? So, what’s the holdup? Why are we as business owners reluctant to get onboard? If not now, then when?
In a “blah, blah, blah” world where thoughts and sentences are completed with such, perhaps the fear is that this is how we’re heard. With content requirements running between 300 and 500 words, the task of blogging can seem overwhelming, and we find ourselves wondering “is it worth the time?” Perhaps the name alone suggests something low in importance-a churning of white noise with little or no real relevance or significance. This presumption could not be further from the truth.
The necessity for blogging is booming. When building our audience, blogging has now become the number one way to engage our base. It’s a means of letting the market know what’s trending in our business. It’s current. It’s immediate. It’s connective by nature. It fosters a relationship. It’s an absolute in the branding process–reinforcing the message, the product, the name, the activity and the engagement.
Consumers long for a connection and seek businesses out in their pursuit to learn more. Blogging has become a highly effective means of interfacing with our audience. Google now looks to “regularly updated content” (blogging) as a means of ranking sites, no longer relying solely on keywords to do the job. Businesses who blog have 55% more web traffic than those who don’t. Consumers and industry insiders are looking to engage, and the interactive nature of blogging is key.
It’s tough to argue the impact of blogging in business. I’m taking that step from “blah” to “BLOG!” I’m making my move and getting onboard. I’m ignoring the resistance and envisioning the results. It’s time.
Welcome to BLOGGING!!