Email marketing companies provide many different benefits to individuals and small businesses looking to run email campaigns. Of course you have to know what those benefits are so that you can make an educated decision when it comes time to choose the program or service that you will be using. Here are some of the most important things that email marketing companies can provide for you.

 

Deliverability Rates: Reputable email marketing programs are going to have relationships with ISPs that ensure that the messages they send get delivered. Manually sending out emails leaves the door open to get unfairly blacklisted or blocked, or seeing long delays before your messages reach their intended audience.

 

Tracking Functionality: Email marketing companies provide detailed tracking services that allow you to follow the results of your email campaigns. Without tracking the success of your emails, you’ll never know if what you’re doing is paying off and you’ll never understand how to improve. There are many different things you can track, including open rates, click throughs, bounces, conversions and more.

 

List Management Services: Email marketing programs are going to handle all of the hard work of list management. This means allowing for and processing unsubscribe requests, which not only makes your company seem more reputable and saves you time, but also keeps you in compliance with CAN-SPAM. List management capabilities also include segmenting your list into different groups based on a variety of factors and much more.

 

Bulk Email Capabilities: Bulk email service is going to let you send out hundreds or even thousands of emails instantly. You can scale up your program to allow for a maximum quantity of emails. There is no limit to how many people you can have in your list or how many emails you can send to them. Most programs now come with the options for being cost per email list size, cost per emails sent or a generic cost per month. You can choose the appropriate cost structure for your organization that allows you maximum flexibility and cost savings.

 

Time: Some of the above services could not be accomplished without email marketing programs, while some could be accomplished on your own if you had hours upon hours to do nothing else except handle your email marketing campaign every week. Using a reputable service will save you loads of time and frustration.

 

These are just a few of the reasons why you may want to consider paying for a reputable web based email marketing service to handle your campaign. You’ll save time, increase deliverability and ROI, develop a better sense for how successful your campaigns are and handle your list with ease.