Best Background Colors For Marketing – What’s the Color of Money?
The Internet provides people an area to be very creative in any online work that they do. Websites can be made into artistic masterpieces; email marketing campaigns can contain color and graphics and Internet advertisements can contain eye catching graphics and colors. Online marketers sometimes have creative control over the colors and graphics used on their websites, advertisements and in the email marketing campaigns. Any color can be used, but when thinking about the best background color for marketing, it might be best to think about the color of money at the same time.
The color of money is of course green and this color is used in many online marketing efforts as the background color. Is money really the best color for marketing campaign backgrounds though? Let’s take a look at a few different things to decide:
- People do relate the color of green to marketing or making money. For those Internet users who are interested in making money, using the color green may be the best idea.
- Green has also become the color used for “going green” and creating a more environmentally friendly world. If using the color green in marketing campaign backgrounds, make sure to not use symbols or other graphics that may confuse the Internet user into thinking that the campaign relates to the environment (unless it actually does).
- The best thing to do for marketing background colors is to try out a few different colors to see which ones Internet users click on the most. Even though green is the color of money, it does not necessarily mean that it will be the best performing marketing ad if the color is used as a background.
While the color of money is one of the best marketing background colors to go with, test a few out to see which ones generate the most traffic and conversions just to make sure that you are not missing any opportunities.