Basic List Building Tricks
Every day, more and more people are trying their hands in building a list knowing that it is through this that they can launch an effective email marketing campaign. While creating a website and offering advertising spaces on it can be a money maker, still nothing beats the more lucrative aspect of contacting thousands of people through email and offering them a product or two. That is why listed here are a few list building tricks you can follow to make your campaign a complete success.
Have you heard of a squeeze page? You most probably have already seen one, you just do not know what it is called. A squeeze page is like a landing page wherein the site's visitor is forced to do only two things: leave his email address or leave the website completely. More often than not, that visitor will give his email address especially if the copy written on that squeeze page is compelling enough to elicit a positive response from the person.
Now is that all there is to it? Definitely not. Hand in hand with the copy is the opt-in box where your visitor will type in his email address. Internet marketing experts claim that the opt-in box should be placed above the fold, meaning on the upper part of the web page. It should be one of the first things your site visitor will notice. If you have quite a long page filled with copy, then you can place another opt-in box either in the middle of the copy or at the end, just to remind them to sign up.