Attraction Marketing – 3 Tips For a Powerful Elevator Speech
Building your network marketing business with attraction marketing methods means drawing people to you by virtue of how you present yourself and how you provide solutions for people. You need a powerful elevator speech to easily explain what you do. Here are 3 tips.
Tip 1: Be succinct
An ‘elevator speech’ is just a term to describe a short introduction to answer the question, “So, what do you do?” Unfortunately, many people have a pre-conceived concept of what network marketing is, and it’s not positive. As a professional attraction marketer, you have a chance to stand out by being different. You’d be smart to develop a 30 second answer, a 1 minute answer, and maybe a 2 minute answer. Any longer than that, and if someone is that interested then sit down and spend the time. Most people are just asking out of curiosity and courtesy, so keep it brief.
Tip 2: Be different
Put together an elevator speech that leaves them wanting more. If you say, “I’m in network marketing and I’m a distributor with XYZ nutrition company,” that gives them exactly nothing of value. Why would they ask for more? Instead, use a curiosity-raising approach like, “You know how people are so busy these days and it’s hard to eat healthy? I work with people to really boost their health with natural products that are quick and delicious.” Or you could take on toxins in the home, or kids that eat badly, or fatigue, or identity theft, or whatever it is your company provides. Be solutions-oriented.
Tip 3: Be professional
Even if you want to focus your elevator speech on your business opportunity, don’t vomit all over people. Again, be brief and be different. “You know with this crazy economy and everyone worried about their jobs and investments, I help people develop a second income with a part-time internet business.” Pause! Don’t go on and on. A professional isn’t desperate or appearing over-eager. You have something of high value to offer. Just plant the seed and let them ask for more if they’re interested.